Balakrishna Ganeshan Yogeswaran Veerasingam, popularly known by his stage name Yogi B or Yogi B., born on December 14, 1974, in Kuala Lumpur, Malaysia, is a Malaysian Tamil rapper and music producer. He is noted for his pioneering contributions to the Tamil hip-hop genre.[1][2]
Yogi B grew up in a multicultural environment that would later influence his musical career.[2] Raised in a Tamil-speaking family, Yogi B's early exposure to diverse languages and cultural traditions played a crucial role in shaping his unique musical style. His grandfather, Kumaraswamy, was a notable Dravidian leader in Malaysia, known for his advocacy and impact within the Dravidian movement.[2]
Yogi B founded the Malaysian hip-hop group Poetic Ammo in the mid-1990s.[3] Besides Yogi B, it consisted Chandrakumar Balakrishnan (aka Land Slyde), Nicholas Ong (aka Point Blanc), and Sashi Kumar Balakrishnan (aka C. Loco). Although most of the group's songs were written in English, the group also released tracks in Malay, Tamil, and Cantonese.[4][5]
The band won the 'Best English Album' award at the Malaysian Anugerah Industri Muzik (AIM) Music Awards in 1999.[6] They also received the 'Best Music Video' award at AIM in 2000 and 2001. Their music video 'Money Money' gained widespread national and international acclaim.[7]
The mid-2000s were transformative for Yogi B, marked by a surge in the popularity of Tamil hip-hop. His collaboration with the rap duo Natchatra, consisting of Dr Burn and Emcee Jesz, played a pivotal role in this rise.[8] In 2006, Yogi B achieved notable success with the release of the album Vallavan.[1] Yogi B also served as the executive producer of the album.
The album's standout track, "Madai Thiranthu", became a sensation, resonating with both the Tamil diaspora and the Tamil community in India.[9] The song, a unique fusion of the classic Ilaiyaraaja number with contemporary rap, captivated audiences worldwide. It garnered significant recognition from the Tamil diaspora in London, Australia, Sri Lanka, and Scandinavian countries. In South India, the song became closely associated with the now-defunct SS Music channel, which played it frequently. The album sold more than 25,000 units.[2]
In 2007, Yogi B made his debut in the Tamil film industry with the film Polladhavan, directed by Vetrimaaran and starring Dhanush. He contributed to the film's soundtrack by performing the song "Engaeyum Eppothum", a track that featured the legendary playback singer S. P. Balasubrahmanyam. The music for Polladhavan was composed by G. V. Prakash Kumar, and Yogi B's collaboration on this track marked a significant milestone in his career, bridging his independent music success with mainstream cinema.
Following his success with Polladhavan, Yogi B continued to collaborate with several renowned music composers, further establishing his presence in the Tamil film industry. He worked with Vidyasagar, A. R. Rahman, Sean Roldan, Santhosh Narayanan, D. Imman, and Anirudh Ravichander.
Despite his burgeoning career, Yogi B faced significant personal and health challenges that temporarily halted his rise in the music world. The tragedy of his mother’s demise in 2013 profoundly affected him both personally and professionally. This loss, combined with two major surgeries for goitre (enlargement of the thyroid gland), created a period of intense difficulty for Yogi B.[2]
In 2020, Yogi B performed the track "Thani Vazhi" in the Tamil film Darbar starring Rajinikanth, directed by AR Murugadoss. He featured alongside Anirudh Ravichander, who also composed the song, and Shakthisree Gopalan.[10]
Yogi B attributes much of his success as a Tamil hip-hop artist to the invaluable support of his late mother.[25] She played a crucial role in his musical career by assisting with the translation of Tamil rap portions, ensuring that the poetry and lyrical integrity were preserved.
Yogi B has expressed admiration for The Casteless Collective, an anti-caste music group founded by filmmaker Pa. Ranjith's Neelam Cultural Centre.[2] Yogi B said that the collective’s alignment with social justice themes and its stance against caste discrimination resonate with his own values and artistic vision.
Yogi B's contributions to Tamil hip-hop have had a lasting impact on the genre.[26][27] His ability to merge Tamil cultural elements with contemporary hip-hop has influenced a new generation of artists and shaped the evolution of South Asian music. His innovative work earned him the nickname 'Godfather of Tamil Hip-Hop'.[2][8]
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