Yle X3M

Yle X3M
Broadcast areaFinland
BrandingX3M, Radio X3M
Programming
Language(s)Swedish
Ownership
OwnerYle
YleX
History
First air date
October 1, 1997 (1997-10-01)
Links
Webcastsvenska.yle.fi/x3m/radio/
Websitesvenska.yle.fi/x3m/

Yle X3M (Extrem, Finland Swedish pronunciation: [eksˈtreːm]) is a Finnish Swedish-language radio station, owned and operated by Yle. Established in 1997, it is generally aimed at the youth audience broadcasting news, current affairs, entertainment and popular music.[1] The station primarily plays English-language international popular music.[2] It complements Yle's other Swedish-language radio service, Yle Vega, which focuses on mature audiences.[1]

As of 2012, Yle X3M had a technical reach of 48% of Finns older than 9 years old.[3] The daily reach of it and Yle Vega together was 3 % of the population over age 9 in 2010, making them together the 10th largest radio "channel" in Finland at the time.[4]

In 1998, X3M became one of the first Finnish radio stations with an online broadcast.[citation needed] In the 2010s, X3M's internet community was one of the largest Swedish internet communities in Finland.[5]

The station was considered for closure in 2007 as Yle sought savings in order to adjust to lowering income from television licences, but the station was spared from closure following public support.[6][7]

References

  1. ^ a b Hujanen, Taisto; Weibull, Lennart; Harrie, Eva (2013). "The Challenge of Public Service Broadcasting in the Nordic Countries: Contents and Audiences". In Carlsson, Ulla (ed.). Public Service Media from a Nordic Horizon: Politics, Markets, Programming and Users. Nordicom. pp. 17–50. ISBN 978-91-89471-85-6.
  2. ^ Brusila, Johanne; Ramstedt, Kim (2019). "From audio broadcasting to video streaming: The impact of digitalization on music broadcasting among the Swedish-speaking minority of Finland". Journal of European Popular Culture. 10 (2): 145–159. doi:10.1386/jepc_00006_1. ISSN 2040-6142.
  3. ^ Harrie, Eva (2012). Public Service Media in the Nordic Countries: Facts & Figures. Nordicom. ISBN 978-91-86523-37-4.
  4. ^ Saikkonen, Sampsa; Häkämies, Paula (2014). Mapping Digital Media: Finland (PDF) (Report). Open Society Foundations.
  5. ^ Moring, Tom; Husband, Charles (2007). "The contribution of Swedish-language media in Finland to linguistic vitality". International Journal of the Sociology of Language: 75–101. doi:10.1515/IJSL.2007.051. ISSN 1613-3668.
  6. ^ Luukka, Teemu (11 December 2007). "Yleisradio hakee säästöjä toimitusten yhteistyöllä" [Yleisradio seeks savings from collaboration between editorial offices]. Helsingin Sanomat (in Finnish).
  7. ^ Kauppinen, Perttu (27 November 2007). "Radio Extrem säilyy, televisiokanava Extra lopetetaan" [Radio Extrem remains, television channel Extra is shut down]. Helsingin Sanomat (in Finnish). Archived from the original on 5 December 2007.