Yasir Akhtar (born 23 November 1972) is a Pakistani-British filmmaker, singer, songwriter,[3] actor, director and producer. Akhtar is also the owner of film production company Pegasus Productions.[4][5][6][7]
Early life and education
Akhtar was born in a Pakistani Business class family to Mohammad Akhtar Shafi and Rizwana Akhtar where his father Mohammad Akhtar Shafi was a businessman,his siblings including Shazia Akhtar and Aamer Akhter has also been into the showbiz industry.[8] He graduated from Government College of Commerce and Economics, Karachi.[9] Akhtar's mother, Rizwana Akhtar is the elder sister of Javed Jabbar. Before the Pakistan-India partition, Akhtar's maternal grandfather, Ahmed Abdul Jabbar, served as an official of the Government in Nizam of Hyedrabad Deccan - India.[10] Akhtar spent most of his childhood working alongside his first cousin Mehreen Jabbar (filmmaker)[citation needed] at his uncle Javed Jabbar's company[11]
Career in music and performances
Akhtar started his singing career as a vocalist in the band The Arid Zone[12] in 1989.[13] 'The Arid Zone' launched their first album in 1993 through EMI Pakistan.[14] Later he also produced and performed in various songs as a musician and singer like Kabhi Tu Hoga Mera Milan,
Chandni, Teray Naal Dil, Jogi, Zara Man Ko Dekhna, Aey Sanam, My love, Chan Mai, Laut Aao Na, Choom Loo Aasman, Sansani, Araam Naal Kar, Assalamualaika Ya Nabi(SAW) etc.[15][16][17] Akhtar also performed in various countries like UK, USA, Pakistan, Greece, Spain, UAE etc.[18]
Akhtar launched the musical band ‘The Arid Zone’ with his friends Kamran Jelani (Keyboards) and Shareb Jaffer (Guitarist).[19] The trio started touring nationwide after the release of the first album 'The Arid Zone-Vol1.[20][21]
‘The Arid Zone - Vol 1’ was released by EMI Pakistan in 1994.[24] Later, Akhtar released ‘The Arid Zone-Jogi’ and ‘Yasir-My Love’. Akhtar has performed the following songs like Kabhi tu Hoga Mera Milan, Chandni, Laut Aao Na, Teray Naal Dil, Zara Man Ko Dekhna, Jogi, Choom Lo Aasmaan Ko, Sohniyeah, Pyar Diyan Gallan, My Love, Aey Sanam, Chan Mai and many more.[25] Akhtar's musical albums were sponsored by Mobilink, Jazz, English Biscuits, Peek Freans, Phillips and other multinational companies.[26]
The musical group 'The Arid Zone' released their second album ‘The Arid Zone - Jogi’in 1997.[27] In 2001, Akhtar released a solo album ‘Yasir-My Love'. The album released successful songs like Aye Sanam, My Love, Chan Mai, SurMai Sey Shaam and many more. The music videos of this album launched the careers of Zara Sheikh (filmstar) and Tooba Siddiqui (model and actress).[28] In 2015, Akhtar went to Turkey to film the music video of the single Sansani - The Sensation.[29] In London, he shot a folk-rap song Araam Naal Kar - Take it Easy in 2018.[30] Some parts of the ‘Take it Easy’ were derived from popular Sufi poet Bulleh Shah. The rap part was written by himself.[31] Akhtar recorded 'Assalamulalaika Ya Nabi" a Naat/Nasheed in 2019 and released it internationally.[32]
As an actor
Akhtar started his career as a child actor in Pakistan's English feature film 'Beyond the Last Mountain'. Akhtar kept on appearing in TV commercials in school days. When Akhtar was 16 years old, he appeared with his younger sister Shazia Akhtar in PTV Network's drama serial 'Dastak' produced by Shahzad Khalil.[33] As a teenager, he appeared as a model in TV commercials of English Biscuits, Peek Freans, Rafhan, Gillette and many other companies. Meanwhile, in the college, Akhtar started appearing as hero in Pakistan's national network's major drama serials.[34][35] Naming few drama serials where his work was acknowledged were - Tapish, Khawab Suhanay, Yeh Jahan, Kallo, Monsoon, Phir Yun Hua, Machar Party Aaway see Aaway etc.[36]
As director and producer
Akhtar got his first assignment as a Director and Producer at an early age, The executive producer of Combine Productions Ghazanfer Ali gave him work to direct and produce Music Channel Charts in 1994, it was the very first pop chart show of Pakistan. Akhtar also launched the musical drama serial ‘French Toast’ based on a story of the struggle of musical band in 1995. 'French Toast' was aired on Zee TV in the UK and U.S.A as well as on NTM in Pakistan.[37][38][39]
Akhtar also produced the first ever telefilm series of Pakistan called Tapal Cinema. The series was loved and acknowledged by the audience and was sponsored by tea company Tapal Tea. The project had six telefilms namely Rahain, Titlee, Shehzadi, Zeher, Chand and Kashish. Akhtar's ‘Tapal Cinema’ launched the careers of Humayun Saeed, Shamoon Abbasi, Javeria Abbasi, Zubair Abbasi and many others.[40]
Mere Ghar Aik Whirlpool was also a known drama serial of Pakistan in 1999 created by Akhtar. The style of brand placement associated with entertainment made the serial popular as Whirlpool name was used in the drama, This idea turned to be profitable for the creators and started a new trend of branded drama serials in Pakistan.[41] The project was sponsored by Phillips - Whirlpool. Artists Like Nida Yasir, Adeel Hayat Ansari, Naeem Shaikh, Salman Saqib Sheikh (Hira Mani’s husband) and many others were introduced to the industry with Mera Ghar Aik Whirlpool.[42]
British Asian drama serial Sard Aag-Cold Fire was produced by Akhtar in 2006. which was filmed in Manchester and London and was aired on Hum TV, for which Akhtar also auditioned new talent from places like Birmingham, London and Manchester. where he Introduced Jessica Bath, Mani Liaqat, Ali Khalid etc. 'Sard Aag' also had actors like Abid Ali, Noman Ijaz, Shalaka Ranadive in the cast list.[43] Akhtar has also organizied events for [High Commission for Pakistan][44] and Bradford.[45] Akhtar’s productions has been broadcast on channels like BBC, PTV Home, Zee TV, Sony TV, B4U Music, Geo TV, ARY digital.[46]
Protégé
Through Music Channel Charts, Akhtar introduced artists like Shehzad Roy, Fakhar-e-Alam, Najam Sheraz, Komal Rizvi, Fringe Benefits, Jazba, Nadeem Jafri, Azfar Ali and many more to the Pakistani Entertainment Industry.[47] Akhtar produced and directed 50 episodes of pop chart show Music Channel Charts.[48]
As a director and producer, Akhtar launched the careers of many artists like Armeena Rana Khan, Tooba Siddiqui, Humayun Saeed, Nida Yasir, Javeria Abbasi, Fakhr e Alam, Najam Sheraz, Komal Rizvi, Shehzad Roy, Shamoon Abbasi and various other artists to the Pakistani Industry.[49]
Acting, direction and production
Title
Role
Year
Airing Channel
Notes
Peek Freans - Spicy / English Biscuits
Child actor/Main
1975
PTV Network
Produced by MNJ Communications
Beyond the Last Mountain (Musafir)
Child artist
1976
Cinema
Produced & directed by Javed Jabbar
Profile Shampoo
Child Artist
1978
PTV Network
TV Advert - MNJ Communications
Rafhan (Fiesta Drink)
Main Model
1984
PTV Network
TV Advert - MNJ Communications
Dastak
Actor/Supporting
1986
PTV Network
7 episodes drama serial
Tapish
actor/Major role
1987
PTV Network
16 episodes drama serial
Gillete Commercial
Main Model
1988
PTV Network
TV Advert (45.Secs.)
Khawab Suhanay
Actor/Main
1990
PTV Network
13 episodes drama serial
Peek Freans - English Biscuits/Peanut Pik
Model
1991
PTV Network
TV Advert - MNJ Communications
Yeh Jahan
Actor
1991
PTV Network
7 episodes drama serial
Music Channel Charts
Singer/Director/Producer
1995
NTM/STN/PTV Network/Zee TV
Pakistan's first ever pop charts show
French Toast
Actor/Director/Producer
1995
NTM/STN/PTV Network/Zee TV
Pakistan's first ever drama serial based
on the life of a musical band
Tapal Cinema
Actor/Director/Producer
1996
NTM/STN/PTV Network
Pakistan's first ever musical telefilm series
Machchar Party Aaway hee Aaway
Actor/Main Role
1996
NTM/STN
Telefilm. 90 minutes approx.
Rahain (Tapal Cinema)
Actor/Director/Producer
1996
NTM / STN / PTV Network
Telefilm. 90 minutes approx.
Titlee (Tapal Cinema)
Director/Producer
1996
NTM / PTV Network
Telefilm. 90 minutes approx.
Shehzadi (Tapal Cinema)
Director/Producer
1996
NTM / PTV Network
Telefilm. 90 minutes approx.
Zehr (Tapal Cinema)
Director/Producer
1996
NTM / PTV Network
Telefilm. 90 minutes approx.
Chand (Tapal Cinema)
Director/Producer
1996
NTM / PTV Network
Telefilm. 90 minutes approx.
Kashish (Tapal Cinema)
Director/Producer
1997
NTM / PTV Network
Telefilm. 90 minutes approx.
Monsoon
Actor, Main role
1998
PTV Network
26 episodes, drama serial
Mera Ghar Aik Whirlpool
Actor/Director/Producer, Main Role
1999
PTV Network
Pakistan's first ever branded drama serial
Bachelors
Actor, Main role
2000
PTV Network
13 episodes drama serial
Jayen Kahan Armaan
Director/Producer/Actor, Main role
2003
ARY Digital
52 episodes drama serial
Brooke Bond Supreme - Series 60 TV Commercials
Director/Producer
2003
National Network and Satellite Channels
Series of 60 TV adverts with 60 celebrities, one in each
advert
Sard Aag
Director/Producer/Actor, Main role
2006
Hum TV
24 episodes drama serial.
First ever British Asian drama serial shot in Manchester,UK
Laahasil
Actor, Special Appearance
2005
Hum TV
16 episodes
Tetley Tea (TV Commercial)
Director/Producer
2007
All Networks
Famous actress Sakina Sammo appeared as main artist
Respect
Director/Producer
2015
Yorkshire Housing
Short-film
Reem Rice TV Adverts with Hira Mani
Director/Producer
2019
Middle East- Al Ghurair Group of UAE/Al Muhaidib Group of Saudi Arabia
^Nida, Mohsin (2018-06-12). "Yasir Akhtar - The News". The News International - Jang Group. No. 2018. Jang Group. Jang Group - The News International. Retrieved 1 May 2020.