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The four Chinese letter "Xin-hua Shu-dian" logo was made in brush writing in 1948 by Chairman Mao Zedong. In 1951, during the First All-China Publishing Administration Conference, it was decided to divide the vertically integrated operation into the People's Publishing House, Xinhua Publishing Plant, and the Xinhua Bookstore.
In 2003, all Xinhua Bookstores in Beijing was reorganized, coming under the China Publishing Group [zh] (in Chinese: 中国出版集团). China Xinhua Bookstore Association [zh] was established to manage the trademark. As China's only country-wide distribution channel for magazines, and CDs and DVDs, it plays an important role in mass media, in addition to its dominant position as a bookstore.
A Xinhua Bookstore in Haikou City, Hainan Province
In the larger cities in China, Xinhua Bookstore has opened "Foreign Language Bookstores" (in Chinese: 外文书店) which sell books and CDs for learning foreign languages. Books published in foreign countries are not widely sold in China and are more expensive than Chinese-language books, but they are available in large cities, though magazines from foreign countries are prohibited for distribution for political reasons.
Xinhua Bookstore's Provincial Publishing Companies have recently begun opening different distribution channels, such as the Northern Book Town (in Chinese: 北方图书城) in Liaoning Province and Boku Book Town Chinese: 博库书城 in Zhejiang Province.
