XHESON-FM

XHESON-FM
Hermosillo, Sonora Mexico
Frequency	88.9 FM
Branding	La Poderosa
Programming
Format	Regional Mexican
Ownership
Owner	Grupo Radiorama (Radiodifusora de Hermosillo, S.A. de C.V.)
History
First air date	November 12, 1988 (concession)
Call sign meaning	SONora
Technical information
Class	B1
ERP	6.5 kW^[1]
Transmitter coordinates	29°03′48″N 110°56′17″W / 29.06333°N 110.93806°W / 29.06333; -110.93806
Links
Webcast	Listen live
Website	radioramasonora.com

XHESON-FM is a radio station on 88.9 FM in Hermosillo, Sonora, Mexico. It is owned by Grupo Radiorama and is known as La Poderosa.

History

XESON-AM 680 received its concession on November 12, 1988. It was owned by María del Socorro Martínez Contreras, María del Socorro, and María Eugenia Vidal Martínez. Ownership passed to Grupo ACIR in 2000. The station migrated to FM in 2011.

ACIR sold most of its Sonora stations to Radiorama, which turned around and transferred operation of them to Larsa. Larsa operated the station with a Spanish adult hits format as Toño, which was described as the company's "principal product" and its primary format.

As part of the transition from Grupo Larsa Comunicaciones to ISA Multimedia, XHESON dropped Toño and became Hermosillo's first Los 40 station on August 3, 2019.

ISA Multimedia ceased operations of its Hermosillo cluster on December 31, 2021. On January 15, 2022, the station changed to Regional Mexican from "La Poderosa" as Radiorama resumed direct operation of the station; that same day, XHVSS became Arroba FM.

References

^ Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio FM. Last modified 2018-05-16. Retrieved 2015-09-11. Technical information from the IFT Coverage Viewer.

v t e Radio stations in Hermosillo, Sonora
By AM frequency	650 950 1110
By FM frequency	88.1 88.9 89.7 90.7 91.5 92.3 93.1 93.9 94.7 95.5 96.3 97.1 98.5 99.5 100.3 101.1 101.9 102.7 103.5 104.3 104.7 105.1 105.9 106.7 107.5
Digital radio by frequency & subchannel	90.7-1 90.7-2 105.1-1
By call sign	XEHEEP XEPB XEVS XHBH XHCD XHDM XHEDL XHEPB XHESON XHFEM XHFLO XHHB XHHER XHHLL HD2 XHHMO XHHOS XHHQ XHMMO XHMV XHRMO XHSD XHSILL XHUSH XHUSS XHVS XHVSS XHYF
Nearby regions Guaymas Nogales In-state Sonora See also List of radio stations in Sonora

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