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William Dean Crano (born 1942) is an American psychologist. He is the Oskamp Distinguished Professor of Psychology in the Division of Behavioral and Organizational Sciences (DBOS), Claremont Graduate University.^[1]

He has also written almost 200 peer-reviewed journal articles,^[2] in journals including Journal of Personality and Social Psychology, Journal of Studies on Alcohol, Psychological Inquiry, Journal of Social Psychology, and AIDS Education and Prevention, and is the co-author of an article in Annual Review of Psychology, Volume 57, 2006. He is a Fellow of the American Psychological Association (APA) and Association for Psychological Science (APS).^{[citation needed]}

• Crano, W. D. (2012). The Rules of Influence: Winning When You're in the Minority St. Martin's Press. ISBN 978-0-312-55229-9
• Ramirez, J.R., Crano, W.D., Quist, R. Burgoon, M., Alvaro, E.M. and Grandpre, J. (2004). "Acculturation, Familism, Parental Monitoring, and Knowledge as Predictors of Marijuana and Inhalant Use in Adolescents." Psychology of Addictive Behaviors. 18(1), pp. 3–11.
• Dawson, E. J., Burgoon, M., & Crano, W. D. (2003). "Parents' and their children's beliefs and knowledge of HIV/AIDS in a multicultural Hispanic/Anglo population." In L. K. Fuller (Ed.), Media-Mediated AIDS (pp. 175–202). Cresskill, NJ: Hampton Press. ISBN 1-57273-264-4
• Crano, W. D. (2003). "Theory driven evaluation and construct validity." In S. Donaldson & M. Scriven (Eds.), Evaluating Social Programs and Problems: Visions for the New Millennium (pp. 145–157). Mahwah, NJ: Lawrence Erlbaum Associates. ISBN 0-8058-4185-7
• Crano, W. D. (2003). "Conformity." In K. Christensen & D. Levinson (Eds.), Encyclopedia of Community: From the Village to the Virtual World (Vol. 1, pp. 327–329). Thousand Oaks, CA: Sage. ISBN 0-7619-2598-8
• Crano, W. D., & Brewer, M. B. (2002). Principles and Methods of Social Research (2nd Ed.). Mahwah, NJ: Lawrence Erlbaum Associates. ISBN 0-8058-3904-6
• Crano, W. D., & Burgoon, M. (2002). Mass Media and Drug Prevention: Classic and Contemporary Theories and Research. Mahwah, NJ: Lawrence Erlbaum Associates. ISBN 0-8058-3478-8
• Crano, W. D. (2001). "Directed Social Influence." In J. P. Forgas, K. D. Williams, & L. Wheeler (Eds.), The Social Mind: Cognitive and Motivational Perspectives on Social Behaviour (pp. 389–405) New York: Cambridge. ISBN 0-521-54125-5
• Crano, W. D. (2001). "Social influence, social identity, and ingroup leniency." In C. K. W. De Dreu and N. K. De Vries (Eds.), Group Consensus and Minority Influence: Implications for Innovation (pp. 122–143). Oxford, UK: Blackwell. ISBN 0-631-21233-7
• Crano, W. D., & Burgoon, M. (2001). "Vested interest theory and AIDS: Self-interest, social influence, and disease prevention." In F. Butera & G. Mugny (Eds.), Social Influence in Social Reality: Promoting Individual and Social Change (pp. 277–289). Seattle, WA: Hogrefe & Huber. ISBN 0-88937-256-X