Philip William Aldrich Greene (1913-1967), better known as William A. Greene, was a publicist. He served as the head of the Crusade for Freedom campaign that funded Radio Free Europe. Greene also served as vice president of InfoPlan, an international public relations firm.[1]
After returning to the Bureau of Advertising, Greene worked as a senior member of the sales staff. In 1946, the Bureau named him the executive assistant to Bureau's director.[5] Green served in that role until 1950 when the Bureau named him as the assistant executive director. He led the development of strategies to assist newspapers in addressing competition from TV advertising and radio ads.[6] In 1954, Greene announced the Bureau's prediction of a record of $600 million for national advertising.[7]
In the fall of 1954, the American Heritage Foundation elected General Walter Bedell Smith as president. The foundation also named Greene as national chairman of its Crusade for Freedom, and elected him to the board of trustees. Inaugurated by Dwight Eisenhower, the campaign raised funding for Radio Free Europe in Eastern Europe and helped publicize the radio network.[8] On March 27, 1956, Eisenhower penned a letter to Greene to express his appreciation for the work of the campaign.[9] First Lady Mamie Eisenhower later hand delivered the letter to him during a ceremony at the White House.[10] (The American Presidency Project at the University of California-Santa Barbara houses a copy of the letter.[11]) She also presented a check for $333 to 14-year-old Henry Harrison, a paperboy for the Philadelphia Bulletin. Harrison represented a network of 60,000 paperboys from 150 daily newspapers raising money for the campaign.[12]
Public relations consulting
After leaving the Crusade for Freedom in 1956, Greene worked as a public relations consultant. He served as public relations counsel for H.K. Porter, Inc., a locomotive equipment manufacturer. Greene also consulted for the Crane Company, a plumbing materials manufacturer founded by Richard T. Crane. Greene then served as assistant to the president of the Brown Company, a manufacturer of paper and wood products. During the 1960s, the Brown Company named him to their Board of Directors, and he also joined the Board of Communications Advisers. Greene later left Brown Company to serve as the vice president of InfoPlan, an international firm for public relations.[1]
While living in the New York City area, Greene played golf at Apawamis Club in Rye, New York. In 1941, he set the national hole-in-one distance record while playing with partner Arthur Brashears. Greene drove a ball 340 yards at the 11th hole of the golf course.[13] The shot carried 225 yards on the fly.[14] Greene also sailed. In 1954, he navigated stormy waters on the Atlantic Ocean for 10 hours while Hurricane Carol hit the Mid-Atlantic states.[3]
Family
Greene married Anne (Holt) Greene on November 30, 1941.[15] They had five children: Philip W., John H., Michael S., Georgianna H., and Louisa A.[1]
References
^ abcdef"William Greene, Publicity Aid". The New York Times. January 28, 1967.
^"School and College Holiday Hockey Program Will Get Under Way on Saturday in Garden: Morristown School Hockey Squad Which Will Meet Kent School in Garden on Saturday". The New York Times. December 14, 1931.
^ abcd"Crusade for Europe gets an active, athletic head". Tide: The Newsmagazine of Advertising and Marketing. 28. Tide Publishing Company: 202. 1954.
^"Anne D. Holt Engaged to Philip W. Greene; Graduate of Masters School to be Wed to Yale Alumnus". The New York Times. September 15, 1941.
^"Advertising News and Notes". The New York Times. November 23, 1948.
^"Advertising News and Notes; Improved Research Urged Accounts Personnel Notes". The New York Times. April 21, 1950.
^"Records Forecast in Advertising Use". The New York Times. July 17, 1953.
^"Gen. Smith Elected to Head Foundation". The New York Times. November 5, 1954.