Services in the town include the Country Fire Service,[7] a community hall, tavern, fuel and general store. The dominant industry in the area is farming, especially sheep.
Near Willalooka is the Darwent Waterhole, called by the local Aborigines kongal, meaning 'water mallee'.[8]
Joseph Darwent, an American steamship owner who took up several pastoral properties near Willalooka in the 1870s.[8]
Not to be confused with Joseph Darwent (c. 1824 – 20 October 1872), an English accountant, secretary of the Adelaide City and Port Railway Company, then partner in Darwent & Dalwood who contracted for the northernmost section of the Overland Telegraph Line. Nor his nephew, Joseph Darwent, jun. (1847 – 10 August 1926), from Sheffield, who had a property near Coonawarra and lived in Penola, where he was a member of the District Council for 35 years and Chairman for 25.
The 2016 Australian census which was conducted in August 2016 reports that Willalooka had a population of 143 people.[2]
The bounded locality of Willalooka corresponds precisely in land area to the cadastral Hundred of Willalooka in the County of Buckingham.[11] The hundred was named in 1921 after the earlier pastoral property in the area. Its surveyed area is a rectangle of 147 square miles (380 km2).[10]