Wendy Moe is a marketing professor, and formerly the associate dean,[1] at the Robert H. Smith School of Business at the University of Maryland. In 2013, she launched and the directed the Smith School's MS in Marketing Analytics program.[2] She is known for her research in digital marketing, social media analytics, and customer engagement with digital content.[3][4]
Moe frequently speaks to business communities, such as the Marketing Science Institute,[5] on issues related to social media marketing and analytics. Moe's research on binge watching behavior in a streaming environment has been featured on the NPR show, The Hidden Brain hosted by Shankar Vedantam.[6]
She is the granddaughter of Mo Xuan Yuen.
Education
Moe earned a BS, MA and PhD from the Wharton School at the University of Pennsylvania and an MBA from Georgetown University.[7]
Books
References
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