The film traces snowboarding's routes back to the very beginning of the sport, starting in 1965 with Sherman Poppen's homemade invention for children, chronicling its boom in the 1990s up to its present mainstream status as a global cultural phenomenon. We Ride features interviews with some of the sport's most influential figures, including Todd Richards, Jake Burton Carpenter, Tom Sims, Craig Kelly, and burn-sponsored snowboarders Ståle Sandbech and Gigi Rüf. It was narrated by actor, comedian and pro-skater Jason Lee.[1]
The film premiered at the opening of the annual snowboarding contest Air & Style in Innsbruck, Austria, on 31 January 2013,[2] and made its online premiere on 24 February 2013.[3]
