On December 13, 2009, WURA launched broadcasting Christmas music. In January 2010, it converted to a full-time Tejano music format.
Sales
According to radio information website VARTV.com, "WURA is in the process of changing hands from Prince William Broadcasting to Capital Broadcasting VA, LLC. Prince William Broadcasting (which is made up of five partner companies, Dale City Broadcasting 25.5%; Cleo Broadcasting 15%; Bay Broadcasting, Lexington Park Broadcasting and Moonglow Broadcasting each 11.33%.) is selling the station for $205,584."[3]
Effective April 12, 2023, Capital Broadcasting sold WURA, sister station WPWC, and translator W251CH to Amin Segundo for $950,000.