In 1962, the station signed on as WBIL. It was originally a daytimer, required to be off the air at night. The call sign was changed to WZST in 1966, playing country music.[4]
The station became WINF on October 7, 1985. Less than a year later on September 22, 1986, the station changed its call sign to WQBQ. The next call sign change occurred on September 7, 2009, when it became WRHB only to revert to WQBQ on December 10, 2010.