WLNI signed on the air on February 2, 1994; 30 years ago (1994-02-02).[6] It was Lynchburg’s first full-time talk station on the FM dial and was owned by the Friendship Broadcasting Company. The studios were on Amhurst Highway in Madison Heights. WLNI was a network affiliate of Westwood One and ABC News Radio.
In 1998, Three Daughters Media acquired WLNI, keeping the studios in Madison Heights. In 2004, the station was purchased by North Carolina–based Centennial Broadcasting and the studios were relocated to Midtown Lynchburg near the Plaza Shopping Center.
In 2013, Roanoke-based Mel Wheeler Broadcasting purchased WLNI to join its eight-station group. The studios were moved to the current location in the community of Wyndhurst.
James River Media, based in Lynchburg, purchased WLNI in August 2020. It became a stand-alone station. James River Media re-focused WLNI on Lynchburg-area news and issues.
WLNI has received several awards from the Virginia Association of Broadcasters for its news coverage and programming over the years, including:
2012 Best Human Interest Series for “Living History: the Civil War in Central Virginia”
2010 Best Human Interest Series: “Surviving Summer with Your Kids”
2010 Best Documentary: "Camille Remembered"
2009 and 2010: Best Morning Show: "The Morning Line with Mari White and Brian Weigand"