The station began broadcasting in November 1989 as WOKF, and was originally licensed to Folkston, Georgia.[1] The station aired a country music format.[1] The station was originally owned by former Folkston mayor Jack Mays.[1][8] By 1999, the station had adopted an oldies format.[9] In 2002, the station was sold to TAMA Group for $650,000.[10]
In December 2003, the station's call sign was changed to WFJO, and the station adopted a rhythmic oldies format as "Jammin' Oldies 92.5."[11][12][2] By 2005, the station had begun airing an urban gospel format.[13] By 2006, the station had begun airing a regional Mexican format as "Fiesta 92.5".[14][15]
In 2009, the station began airing progressive talk programming overnight and mornings as "Radio Free Jacksonville," while the Rejoice! Musical Soul Food urban gospel network aired afternoons and evenings.[16][17] Later that year, the station began airing a Spanish tropical format as "La Nueva Fiesta".[18]
Shortly thereafter, the station began simulcasting the sports programming of 1010 WJXL.[19][20] In March 2011, the station returned to a gospel music format as "Joy 92.5."[21]
In 2011, the station was moved to Jacksonville Beach, Florida.[22][23] In 2012, the station was purchased by River City Broadcasting for $1.95 million.[24] In March of that year, the station returned to simulcasting 1010 WJXL.[24] In September 2012, the station's call sign was changed to WJXL-FM.[2]