The station was assigned call sign WHWB-FM on March 18, 1969;[2] it signed on March 25, 1971,[3] and was licensed on May 4.[2] On August 24, 1984, the station changed its call sign to the current WJJR. During the late 1980s, the station had an easy listening format as "Stereo FM 98.1", playing a mix of instrumental versions of popular songs and soft Adult Contemporary songs with vocals. On air, it was calling itself "Easy Contemporary JJR".[4]