On April 4, 1948; 76 years ago (1948-04-04), the station first signed on the air.[4] The call sign from its founding until early 2022 was WVCH, standing for the "Voice of Chester". It was originally a 250-watt daytimer. It later boosted its power to 1,000 watts and got nighttime authorization at low power.
For most of its history, WVCH carried a Christian talk and teaching format branded as simply "WVCH, The Christian Station." One of the programs carried on WVCH in the 1950s was George A. Palmer's popular Morning Cheer weekday broadcast.[5]
On November 15, 2021, RadioInsight.com reported that WVCH and translator W277DL would be sold to John Fredricks of the MAGA Radio Network through Disruptor Media, LLC, for $500,000. On February 16, 2022, the station flipped to a conservative talk format as "Liberty Radio".[6][7] The sale was consummated on March 1, 2022, with the station's call sign changing to WJFP the following day.