The station signed on the air on November 15, 1964.[3] It was owned and operated by the Sarasota-Charlotte Broadcasting Corporation. Edward J. Ewing Jr. was the first general manager. At that time, the station was a daytimer, required to go off the air at night.
On August 27, 1993, the station was acquired by The Murray Broadcasting Company. Murray renovated the studios and offices and installed state-of-the-art equipment and digital sound technology.
WENG was later acquired by Joe Fiorini and operated by Fiorini Broadcasting LLC.