Manufactured alongside the Chrysler and Dodge minivans at Windsor Assembly and marketed in the United States, Canada, and Mexico, the Routan debuted at the 2008 Chicago Auto Show and went on sale in the United States in September of the same year as a 2009 model.[6] The Routan's minivan variants include the Dodge Caravan, Ram C/V, Chrysler Town & Country, and Lancia Voyager (export)—that by 2009 have ranked as the 13th best-selling automotive nameplate worldwide, with over 12 million sold.[7]
Production of the Routan was halted in 2012 due to high inventory levels, and Volkswagen announced the 2013 model year would be primarily reserved for rental car companies and other fleets, with limited availability to the public at dealer showrooms.[8] This also held for the 2014 model year Routan.[9]
History
The Routan marked the start of Volkswagen's business strategy to offer additional vehicles specially developed for the U.S. market.[10] The introduction of the 2009 model year minivan resulted from a partnership that began in 2005 between Volkswagen and DaimlerChrysler. Before the agreement, Volkswagen had no minivan model for the United States or Canadian markets. The Routan was sold only in North America (U.S., Canada, Mexico).[11]
The automaker's intent in outsourcing production of the Routan to Chrysler was to avoid the significant expense of developing its family-sized minivan.[12] VW announced in an early 2008 projection that the company intended for the Routan and other models to help achieve significant expansion of U.S. sales.[13] The Routan was Volkswagen's first van offered in North America since discontinuation of the Volkswagen Eurovan in 2003, and is not related to the European-market Volkswagen Touran.[14]
In 2012, Volkswagen halted production of the Routan at Chrysler's Windsor, Ontario, plant despite having a production contract that ran through 2014. In January 2013, Volkswagen announced that there would be no 2013 retail model but held open the possibility that development may resume with a potential 2014 model. The 2013 Routan was reserved for fleet purchasers, and Chrysler produced 2,500 during the calendar year.[15]
Autotrader.com opined that industry observers wouldn't be surprised by VW's decision to drop the Routan due to its poor sales figures, and as most shoppers found no reason for selecting the Routan over the similar Dodge Grand Caravan or the Chrysler Town & Country, and the Routan's base price of nearly $28,000 was far more than the basic $21,000 Grand Caravan, while the Routan's list of equipment was less than included on the upscale Town & Country.[8]
Features
Interior
The Routan featured a rebranded version of Chrysler's hard-drive-based audio and navigation system—marketed by Chrysler as the MyGig system and by Volkswagen as the Joybox.[16][17] Routans for 2010 offered optional Wi-Fi access, which was also provided in Dodge and Chrysler versions as UConnect Web.
The Routan was not offered with Chrysler's Stow'n Go nor Swivel'n Go seating systems. Instead, the second-row seats in the Routan feature the Easy Out Roller Seat system. As the Routan retains the underfloor recesses, it can be field-modified using Chrysler or Dodge parts to have Stow'n Go or Swivel'n Go seats.
Engine
At first, the Routan was available with the Chrysler 3.8 LV6 engine producing 197 hp (147 kW) and 230 lb⋅ft (312 N⋅m), and the 4.0 L V6 producing 251 hp (187 kW) and 259 lb⋅ft (351 N⋅m)—with either engine mated to Chrysler's 62TE six-speed automatic transaxle with manual shift capability (See Ultradrive#62TE).
In 2011, the Routan was available with a new engine from Chrysler, the 3.6 L V6 producing 283 hp (211 kW) and 260 lb⋅ft (353 N⋅m) mated to a six-speed automatic from Chrysler.
Volkswagen Group of America had projected for the Routan to gain at least five percent of the U.S. minivan market,[18] or 45,000 units of the 700,000 minivans sold currently. In January 2009, VW of America asked Chrysler Canada to stop production of the Routan during February after 29,000 Routans had been shipped to US dealerships. By July 2009, 11,677 units had been sold.[19]
Volkswagen de México markets the Routan alongside the Transporter (formerly marketed locally as the Eurovan), replacing the European-built Volkswagen Sharan minivan in the autumn of 2008.
Trims
Trim
Engine
Prestige
3.8 L V6
Exclusive
3.8 L V6
Canada
Volkswagen Canada began selling the Routan in the autumn of 2008. Like its United States counterpart, VW Canada had yet to feature a minivan in its vehicle lineup since the discontinuation of the Eurovan. For the four months that the Routan minivan was on sale in Canada in 2008 (September through December), the company sold 335 units. The only engine available was the 4.0 L. The 3.8 L was not available in Canada.[37] An evaluation of 2011 Canadian-market models described the Dodge-based minivan as "one of the best on the road and the VW version is a real bargain compared to buying a well-optioned Chrysler version" and that includes a nicer interior as well as sportier suspension and steering.[38]
"Volkswagen recalled 20,676 examples of the 2009–2010 Routan minivan to replace their key fobs and ignition switches." "In these vehicles, it's possible that if the switch is jarred, the key can be jostled out of the Run position. If this happens, the engine shuts off, and the airbags, power steering, and power brakes are all deactivated, which is a safety problem."[39]