Vijay Mahajan is the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin.[1] He was born on April 5, 1948, in Jammu, India.[2]
Books
- Mahajan, Vijay, and Kamini Banga. The 86 percent solution: How to succeed in the biggest market opportunity of the next 50 years. Pearson Education, 2005.
- Vijay Mahajan. 2009. Africa Rising. Wharton School Publishing.
- Vijay Mahajan. 2012. The Arab World Unbound: Tapping Into The Power of 350 Million Consumers. Wiley, Jossey, Bass.
- Vijay Mahajan and Yoram Wind, eds. 1986. Innovation Diffusion Models of New Product Acceptance. Cambridge, MA: Ballinger Publishing Co.
References