Soon after its theatrical premiere in Sweden, the film was shown at the 66th Venice International Film Festival where it gained massive attention. The trailer for the film has been banned by most Italian television broadcasters.[1]
Videocracy uses the theme song for Silvio Berlusconi's presidential campaign, and now party theme, Meno male che Silvio c'è! (loosely translated: Thank God for Silvio!). When first hearing it the film's director Erik Gandini thought it was satire.[2]
Videocracy has won awards at the Toronto International Film Festival, Sheffield Doc/Fest, the Golden Graal awards, and the Tempo Documentary Award of 2010. Videocracy was widely distributed internationally, seeing theatrical release in the United States, UK, the Netherlands, France, Poland, and Sweden among other countries. In Italy, where it opened in 90 theaters across the country on the weekend of 4 September 2009, Videocracy came in 4th in box office rankings.
The Italian veline phenomenon is explained. We meet young mechanic Ricky who tries to become a TV star, but complains that it is more difficult for a man. TV agent Lele Mora admiringly says that Berlusconi resembles Benito Mussolini. PaparazzoFabrizio Corona takes embarrassing photographs of celebrities, and asks them for money to not publicize them. He explains that he is a new version of Robin Hood: he steals from the rich, but keeps the money to himself. When he was convicted for extortion, it made him a greater celebrity, and he is now cashing in on this. He is shown full-frontally naked taking a shower.
