In 1934, he rejoined Wedgwood as the company's art director, replacing Goodwin on his retirement, becoming the first person to hold the post with a formal education in design.[2][6] He remained in the position for the rest of his career, at first at the Etruria site and from 1940 at the new Barlaston factory.[2] He is credited with helping to modernise Wedgwood.[9] This included collaborating with Wedgwood's production director Norman Wilson to develop novel glazes,[2] as well as developing high-quality transfer printed patterns[10] and advocating for their wider use.[11] His design work has been cited as one of the reasons for the company's resurgence after 1935.[12] He also developed Wedgwood's use of well-known designers from outside the company, including Keith Murray,[a] Bawden, Eric Ravilious, Rex Whistler and Laurence Whistler.[6][10]
He was an associate of the Royal College of Art and a fellow of the Society of Industrial Artists.[3][4] Skellern retired in 1965, and died the following year.[2]
Ceramics designs
In the 1930s, Skellern created Art Deco ware including "Persian Ponies", "Forest Folk" and "Seasons", in collaboration with other in-house designers such as Millicent Taplin.[10] His early work features in Forsyth's 1936 book, 20th Century Ceramics.[13] His 1930s tableware designs were reasonably inexpensive[14] and targeted at relatively young purchasers with "some taste but no money".[15] He remained in charge of the design department through the Second World War, designing "Victory Ware", a utilitarian range in earthenware described as "highly practical" and "austere".[9] His notable post-war designs include "Strawberry Hill" (around 1957), with Taplin, a particularly popular design for printed and gilded bone china, which received one of the earliest Council of Industrial Design's Design of the Year Award in 1957.[9][16][17]
Cheryl Buckley describes the work of Skellern and other male Wedgwood designers of the period, including Murray, Ravilious and Wilson, as "simple, relatively unadorned, and rectilinear";[14] though she characterises it as more Modernist than that of women designers including Taplin, Star Wedgwood and Daisy Makeig-Jones, she also notes that Skellern's designs reflect traditional as well as modern influences.[14][18] Diane Taylor considers the works of Skellern, Taplin and Star Wedgwood, another Wedgwood in-house designer, to present a "coherent stylistic approach... based upon simplicity and restraint".[6]
^Murray was first employed by Wedgwood as a freelance designer in 1933, but Skellern continued the association until 1936, when Murray started to plan the company's new factory at Barlaston.[6]
^ abCasey, 20th Century Ceramic Designers in Britain, p. 179
^ ab"Victor Skellern ARCA", Mapping the Practice and Profession of Sculpture in Britain and Ireland 1851–1951, University of Glasgow History of Art and HATII, 2011, retrieved 18 January 2021
^"Stained Glass Window", Mapping the Practice and Profession of Sculpture in Britain and Ireland 1851–1951, University of Glasgow History of Art and HATII, 2011, retrieved 18 January 2021
^ abcAndrew Casey (2001), "Ceramics at the Festival of Britain 1951: Selection and Objection", The Journal of the Decorative Arts Society 1850 – the Present (25): 74–86, JSTOR41809315
^Alan Swale (2008), "Screen Printed Transfers: Their impact on the decoration of ceramic wares 1946–2002", The Journal of the Decorative Arts Society 1850 – the Present (32): 54–71, JSTOR41809397
^Amy Gale, "Review: 20th Century Ceramic Designers in Britain by Andrew Casey; Susie Cooper: A Pioneer of Modern Design by Ann Eatwell, Andrew Casey", Studies in the Decorative Arts, 11: 120–124, JSTOR40663087