Vel Soap

This article is about a detergent brand. For other uses, see Vel (disambiguation).

Vel Soap or Vel Detergent (from the slogan "Mar-VEL-ous")[1] is a soap liquid detergent by Colgate-Palmolive. Introduced in the United States in the late 1940s,[2]: 123  the product has been sold in places such as Argentina, Mexico, Puerto Rico, Venezuela and other Latin American countries as well as in Scandinavia.[2]: 128 [3] In Mexico, it was sold as Vel Rosita (Vel Pink). This was due to the liquid being pink as well as the bottles it was sold in.

References

  1. ^ Steve Rivkin; Fraser Sutherland (13 January 2005). The Making of a Name: The Inside Story of the Brands We Buy. Oxford University Press. pp. 124–. ISBN 978-0-19-988340-0.
  2. ^ a b Jim Cox (23 May 2008). Sold on Radio: Advertisers in the Golden Age of Broadcasting. McFarland. pp. 123–. ISBN 978-0-7864-5176-0.
  3. ^ "Colgate.com - News".


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