The film begins with Raja, the beloved son of a tycoon, Chakrapani, whom he indulges and allows to spend his life frolicking. Once, Raja clashes with a spirited lady, Radhabai, and contretemps goes on. Besides, Kotilingam, a business ally of Chakrapani, conducts manipulations and schemes to slay his associate via his son Giri. Raja breaks the ploy, sentences Giri, and Chakrapani blackballs him. Consequently, Ranga Rao, a trustworthy worker, slaps Kotilingam and victimizes his avenge by amputation of his leg. Whereat, Bhaskar, the son of Ranga Rao, takes up his post, who is in love with Chakrapani's daughter Nirmala.
Meanwhile, Raja moves to the next town on a business trip when he is acquainted with vainglory Sirisha, who gives Raja a puzzle to detect her whereabouts. In return, he views a turmoil. Nirmala is gravely wounded, and riots are acted against Chakrapani by the workers. Forthwith, he spots Bhaskar dead, and workers accuse Chakrapani as the murderer. Indeed, in his absence, Chakrapani gazes at Nirmala's love affair, which hits Bhaskar hard; that night, goons slaughter him, and Nirmala is wounded while absconding. Presently, Raja decides to undertake atonement and penalty for his father's cruelty and moves as a foster to Ranga Rao. Since then, Raja accepts their liabilities, yet, Ranga Rao's wife Lakshmi treats him like feces, thresholds it with patience, and joins as a worker in the factory. Beholding it, Radha Bai is fond of him.
Moreover, he files a case against Chakrapani as the main convict in Bhaskar's case—Kotilingam artifices in that plight by bailing out Chakrapani. Further, as a surprise, Sirisha debuts as his daughter and desires to possess Raja. Now, she convinces Chakrapani to post her as chairperson of the company to retrieve Raja. From there, Sirisha moves several pawns to coerce him and is accelerated to lock down. Plus, Sirisha tricks and snares Bhaskar's sister Rukmini by Raja's cousin Vishnu. The situation worsens when workers struggle hard for survival. Still, Raja stands firm. At that point, Rukmini conceives what Raja perceives and rages at Sirisha when she reforms. Shortly, he whips out Vishnu against all and arranges the wedlock. On the eve, Kotilingam's men onslaught when Rukmini recognizes them as a homicide of Bhaskar, whom Raja catches and divulges the actuality that Kotilingam slain Bhaskar on behalf of Chakrapani. Parallelly, Chakrapani & Lakshmi overhear it and repent. At last, Raja ceases the baddies. The movie ends on a happy note with the marriage of Raja & Radhabai.
