The valley lies just outside the northwestern border of Reinheimen National Park. The valley is fertile with a high amount of berry production, especially strawberries. In 2002, the annual production of strawberries was about 900 metric tons (890 long tons; 990 short tons). Previously there was also cement and wood products industry.[1][2] There is also the Muritunet centre for rehabilitation.[3]
The 2015 film Ex Machina was filmed at Juvet Landscape Hotel[4] in Valldalen.