Who is he ? He is CEO at JASON FMP, LLC You will find who is Jonghwan Chris Choi (aka Chong Hwan Choi) .....

He is one of well-known operation experts in the Korean restaurant market. He leads JASON FMP, LLC as Chief Executive Officer, however, he prefers to perform his careers as an Asian Area Developer.

He is also one of reputable columnists for the restaurant operation. The below is his personal opinions during his excellent tenures on duty.

Chief Operating Officer + Concept Developer of K-1 Martial Art Live Sports Restaurant 'Gimme Five', COEX Mall

• FMP(Foodservice Management Professional), National Restaurant Association

• CFBE(Certified Food & Beverage Executive, American Hotel & Motel Association

• Certified Proctor & Trainer for Servsafe, National Restaurant Association

• Restaurant Management Columnist

• Visiting Professor, Foodservice Management Dept, SEMYUNG UNIV.

• LOTTE - Sales Engineer, Sales & Customer Analysing Ability
• NIKE - Sports Marketing & Convention Planner Capability
• SAUDIA - Airline Catering & Cargo, Travel & Tour Capability

• Ponderosa General Manager, Operation Manager-Store Management

• Sizzler Director of Operation, Marketing, Training, Hiring & Purchasing

• Free Lanced Column to be cued of various professional magazines as belows

•Monthly 'Restaurant'-June 1994

•Monthly 'Restaurant'-July 1997

•Monthly 'Hotel & Restaurant'-July 1997

•Monthly 'Restaurant'-Sept 1997

•Monthly 'Hotel & Restaurant'-Sept 1997 Sizzler Special

•Monthly 'Restaurant'-January 1998 HACCP Management for Restaurant

•Monthly 'Hotel & Restaurant'-July 1998 Yonsei Univ Seminar, HACCP

•Monthly 'Hotel & Restaurant'-Sept 1998

JONGHWAN CHRIS CHOI, FMP, CFBE

E-mail:[email protected]

CAREER SUMMARY

• Well trained Manager with broad ranges of experience through the proven records of successful projects.
• General Manager, Operation Director of Multi Units at the U$4 - 5 million annual sales per unit.
• CEO, COO, and Vice President after or before performing restaurant opening projects.
• Worked in Management at Ponderosa, Sizzler, Ruby Tuesday, Kahunaville, Quizno’s Sub, Lumei China Bistro, Tiger Pools, GIMMEFIVE, TODAI Buffet, and SAUDI Airline Catering, etc
• 32 restaurants set up including the above, by employed and / or self-employed consultancy.

EXPERIENCE & ACCOMPLISHMENTS

Franchise Consultant & Business Coach, Sep 2009 - Current

• JASON FMP, LLC doing business at The Foodservice Institute of Korea, 2009 to Current
• BCD Soon Tofu Restaurants, 8 Stores, Southern California, Business Coach & Manual Production
• Maintenance Associate, Pei Wei Restaurant, Opening, PF Chang’s China Bistro, Inc, Brea CA
• Maintenance Associate, 240 South Restaurant, Opening, Wine Alliance LLC, Brea, CA
• Secretary General of HANSIK Global Association, LA for Korean Restaurateurs Community
• The Coffee Beanery, Michigan / Minado Seafood, NY /, Charley’s Sub Sandwich, Columbus, Ohio
• Professor of Foodservice Management, Travel University International, San Diego, CA since 2011

Vice President of Franchise Development, Oct 2006 – May 2009

• TODAI SSB, Inc & TODAI ASIA, Ltd, City of Industry, CA, Oct 2006 to May 2009
• Franchise Development and Franchisee’s Consultant and Business Coach, 23 Stores

Chief Consultant & Restaurant Concepts Developer

• JASON FMP dba Foodservice Institute of Korea, 1998 – 2006
• Served the opening consultation for Tiger Pools, Ruby Tuesday, Kahunaville, Quizno’s, Wedding Hall Convention, China Bistro, K-1 Live Sports, Sports Bar, Bondai Buffets, etc.

• Established the Corporate, Organizing, Purchasing, Hiring & Training Tools, Menu Development & Recipes, Manuals, Operation Support, Marketing Plan, etc.

• CHIEF OPERATING OFFICER, Outsourced or Salaried

• TIGERPOOLS (2001-02), GIMME FIVE (2003-04) and ATEX CONVENTION (2005-06)

• Launched 'Kahunaville Themed Restaurant' Concept in 2001

• Launched 'Ruby Tuesday' in 2001

• New Concept created and performed the Daily Operation. Corporate Office Set Up.

General Manager, and Director of Operation, Purchasing, Marketing & Training

• SIZZLER Franchisee’s, Director of Operation, Purchasing, Training & Marketing

• Hired and Trained All Managers and Employees, Set Up Purchasing Tools and Marketing Tools
• Operated with supervisory roles, U$4 - U$5 Million per unit, increased 20% annually.

• PONDEROSA Franchisee’s, Director of Operation & General Manager

• One of the pioneers of American concept restaurant operations to Korea.
• Initiated & set up PONDEROSA Korea Franchisees’ Corporate Function.
• New Store Opening, Construction, Interior, Staffing, Hiring, Training, Purchasing, and Marketing.

• Airline Catering Supervisor

• SAUDI AIRLINES, In-flight Catering Supervisor, work with KAL(Korean Airlines Catering Center)

EDUCATION

• MBA, KYUNG WON Univ., Hospitality & Restaurant Management, Seoul Korea, 2001

• MBA Course Completed, KYUNGHEE Univ., International Trade, Seoul Korea, 1991

• Bachelor's, DONG AH Univ., Electronics, Engineering College, Busan, Korea, 1984

RESTAURANT MANAGEMENT TRAINING

- SIZZLER MANAGEMENT Training, L.A. Calif.

- PONDEROSA STEP Training, Dayton, Ohio

- HACCP Hygiene & Sanitation Training, Jeddah, Saudi Arabia

- Interpersonal Skill Workshop, Bangkok, Thailand

CREDENTIALS & CERTIFICATES

- Foodservice Management Professional (FMP), National Restaurant Association

- Certified Food & Beverage Executive (CFBE), American Hotel Motel Association (AHMA)

- Certified Trainer & Proctor for SERVSAFE, Educational Foundation, NRA since Mar 1999

- Certified Management Consultant, Korea Management & Technology Consultant Association.

ATTENDED FOODSERVICE PROGRAMS

- Reviewer of SERVSAFE Korean Examination, NRA

- Completed, SERVSAFE ‘Train the Trainer’ Course, NRA

- Course Completed, 356-Hospitality Human Resource Management & 270-Restaurant Marketing, AHLA

- Class Coordinated & Completed with Recruited Attendees for Restaurant Management Courses at;

- Hilton College, Univ. of Houston (USDA Program)

- Cornell Univ., Ithaca, NY (Leader of 30 Attendees)

- Univ. of Nevada, Las Vegas (Leader of 25-40 Attendees, Twice)

- The Culinary Institute of America (CIA), (Leader of 25-40 Attendees, Twice)

- Yonsei Univ., Seoul Korea (CEO Course, 6 months)

AWARDED HISTORY

- Cochran Fellowship Program awarded, United States Department of Agriculture(USDA)

SPECIAL CAREERS & VOLUNTEERED

- Visiting Professor & Lecturer at the Colleges & Industry since 1997.

- Video Lecturer, Samsung Economic Research, AT Club, 2004-2005

- Columnist, 4 Restaurant Magazines since 1997 - Current.

- END LINE ---