Lorena Urias Martins da Silva (born May 8, 1994), better known as Urias, is a Brazilian singer, songwriter, dancer and model.[1] Urias gained national and international recognition in 2019, when she released the single "Diaba".
Born and raised in Uberlândia, Minas Gerais, Brazil, Urias began to develop her artistic side as a child. Through dance and theatre, she fell in love with fashion and dreamed of a future career in music. While still in her hometown, she became great friends with Brazilian singer and drag queen, Pabllo Vittar many years before gaining notoriety.[citation needed]
In 2018, she started posting covers on her YouTube channel, her first official releases being “Ice Princess” by African-American rapper and singer, Azealia Banks, and “Você Me Vira A Cabeça” by Brazilian samba singer, Alcione in 2018.[3] Soon after, Urias would sign to Brazilian label and management company, “Mataderos Projects”.[citation needed]
In 2019, Urias released her original debut single, “Diaba”, that garnered millions of views on YouTube, and the music video would go on to win Best Art Direction at the Berlin Music Video Awards (BMVA), where she competed with big names, such as, Dua Lipa and The Chemical Brothers.[4] The song would go on to be a part of the self-titled debut EP released December 10, 2019.
In 2021, her second EP, FÚRIA PT1 was released on May 28, 2021, after being publicized through social media.[5] This project featuring the first part of the singer's future debut album of the same name. 5 songs were released, bringing 3 music videos full of concept and fashion.[citation needed]
In 2022, with 8 more tracks, in addition to those on the EP, Urias officially released her debut studio album, FÚRIA, on January 14, 2022, which charted to number 1# on iTunes Brazil album chart.[6] The entire aesthetic of the album would follow the black and white style.
Still in 2022, Urias released her third EP HER MIND, PT.1 on May 22, 2022, where the singer mixed English, Spanish and Portuguese, the project was so successful that at the end of the year, the second part was released soon after on November 17, 2022.[7]
The EPs being named after Urias' life experiences, where she always needs to talk about her body, as it is a topic, but on the album she wanted to talk about her head, which is always a big mess, influencing the different styles present on the EP. The tracks talk about discovery, self-reflection and an internal vision of the world in an electronic style.[citation needed]