Craig Borja of Phaze1 Entertainment/owner and producer along with Marlon Shell of Stylz Dance Studio/Co owner and producer of Urban Street Jams first annual event was held on February 20, 2010, Urban Street Jam's original venue was scheduled to be outdoors at Verizon Wireless Amphitheatre (Irvine) at the Hidden Valley Park, but due to weather, the venue was changed last minute to Hilton Hotel in Costa Mesa, California. Urban Street Jam had a fashion show, choreography dance competition, 2 vs 2 all stylz dance battle, bboy dance competition, clothing venues, viewers choice battle, graffiti showcase and import show cars. Also, Stephen "Twitch" Boss from So You Think You Can Dance taught a dance workshop at the event.[1]
Hosts
The entire festival was hosted by Stylz Dance Studio in Covina, California and Phaze1 Entertainment.
Emcees include 21XL Production's Myron Marten and Sick Step Dance Crew's Mookie, who have both hosted Vibe Dance Competition.[2]
Sponsors include Power 106, World of Dance, and Hip Hop International, BOOGIEZONE.COM, Kallusive Clothing, DanceTag.tv, and Clubbing411.[3]