Under the Influence (radio series)

Under the Influence
Running time30 minutes
Country of originCanada
Language(s)English
Home stationCBC Radio One
Hosted byTerry O'Reilly
Produced byDebbie O'Reilly
Edited byCallie O'Reilly
Original releaseJanuary 7, 2012 (2012-01-07)
No. of series10
Websitewww.cbc.ca/radio/undertheinfluence
Podcastwww.cbc.ca/radio/podcasts/arts-culture/under-the-influence/

Under the Influence is a Canadian radio documentary series about marketing and advertising presented by former adman Terry O'Reilly. It premiered on January 7, 2012 on CBC Radio One and currently has over a million radio listeners per week as well as over 25 million podcast downloads.

The series serves as a follow-up to two previous programs hosted by O'Reilly, O'Reilly on Advertising (2005) and The Age of Persuasion (2006–2011). While those shows focused primarily on advertising, this series focuses on marketing.

Episode guide

Season 1

Season One Episode Guide[1]

Episode Title Broadcast Date
1x01 A New BRIC in the Wall January 7, 2012
1x02 Men Are From Sears January 14, 2012
1x03 Voices of Influence January 21, 2012
1x04 Great Brands That Never Advertise January 28, 2012
1x05 Getting Personal in the Classified Ads February 4, 2012
1x06 Big Chill Marketing: The Influence of Music February 11, 2012
1x07 The Marketing Genius of Steve Jobs - Part 1 February 18, 2012
1x08 The Marketing Genius of Steve Jobs - Part 2 February 25, 2012
1x09 Movie Marketing March 3, 2012
1x10 Marketing in a Crisis March 10, 2012
1x11 Accidental Brands March 17, 2012
1x12 Handcuffed By Brand Image March 24, 2012
1x13 When Big Brands Houdini March 31, 2012
1x14 Mascots April 7, 2012
1x15 Charlie Bit My Ad: When Advertising Works Too Well April 14, 2012
1x16 Sex in Advertising April 21, 2012
1x17 Hyper-Targeting: How Brands Track You Online April 28, 2012
1x18 Colour Schemes: How Colours Make Us Buy May 5, 2012
1x19 Brand Envy 2012 May 12, 2012
1x20 When Brands Apologize: Sorry Seems to Be the Smartest Word May 19, 2012
1x21 Books, Books, Books May 26, 2012
1x22 LGBT Advertising: Chasing the Pink Dollar June 2, 2012
1x23 It's the Little Things June 9, 2012
1x24 Striking Images: Matchbook Advertising June 16, 2012
1x25 Dear Terry June 23, 2012

Season 2

Season Two Episode Guide[2]

Episode# Broadcast # Title Broadcast Date
2x01 201 SHAME: The Secret Tool of Marketing January 5, 2013
2x02 202 A Prize In Every Box: Premiums, Toys and Box-Tops January 12, 2013
2x03 203 Timing Is Everything January 19, 2013
2x04 204 Radio Is Dead. Long Live Radio January 26, 2013
2x05 205 Buy Less: How Some Companies Profit By Asking You To Spend Less February 2, 2013
2x06 206 Look What They've Done To My Song, Ma February 9, 2013
2x07 208 Coming Soon - The Art Of The Movie Trailer February 23, 2013
2x08 209 Marketing Stunts March 2, 2013
2x09 210 Billion Dollar Brands March 9, 2013
2x10 211 Tales of Customer Service March 16, 2013
2x11 212 Selling Danger March 23, 2013
2x12 214 Famous Marketing Blunders April 6, 2013
2x13 215 Game Shows As Marketing April 13, 2013
2x14 216 Loss Leaders: How Companies Profit By Losing Money April 20, 2013
2x15 217 Brand Envy 2013 April 27, 2013
2x16 219 Nothing In Common: How Hollywood Portrays Ad People May 11, 2013
2x17 220 Real Time Advertising May 18, 2013
2x18 221 Nobody's Dead Anymore: Marketing Deceased Celebrities May 25, 2013
2x19 223 Trust In Advertising June 2, 2013
2x20 224 This I Know June 15, 2013
2x21 225 Dear Terry June 22, 2013

Season 3

Season Three Episode Guide[3]

Episode # Broadcast # Title Broadcast Date
3x01 301 Looking Out For #1 January 4, 2014
3x02 302 The Psychology of Price January 11, 2014
3x03 303 Cause Marketing January 18, 2014
3x04 304 Marketing Rock'N'Roll Part I January 25, 2014
3x05 305 Marketing Rock'N'Roll Part II February 1, 2014
3x06 306 Marketing The Olympics February 8, 2014
3x07 307 Ambush Marketing February 15, 2014
3x08 309 Have It Your Way: How Mass Customization Is Changing Marketing March 1, 2014
3x09 310 Viral Videos March 8, 2014
3x10 311 Advertising Alumni March 15, 2014
3x11 312 Sunny With A Chance of Mousetraps: How Weather Affects Marketing March 22, 2014
3x12 314 Elevator Pitches April 5, 2014
3x13 315 Terry's Bookshelf April 12, 2014
3x14 316 Brand Envy 2014 April 19, 2014
3x15 317 Nudge: The Persuasive Power of Whispers April 26, 2014
3x16 319 When Founders Are The Face of the Company May 10, 2014
3x17 320 Selling Death May 17, 2014
3x18 321 21st Century Brands May 24, 2014
3x19 323 Satisfaction Guaranteed June 7, 2014
3x20 324 When Brands Mock Other Brands June 14, 2014
3x21 325 Dear Terry 2014 June 21, 2014

Season 4

Episode # Broadcast # Title Broadcast Date
4x01 401 Strange Brands January 3, 2015
4x02 402 Controversy Advertising January 10, 2015
4x03 403 Selling Ugly January 17, 2015
4x04 404 Selling The Moon: Part 1 January 24, 2015
4x05 405 Selling The Moon: Part 2 January 31, 2015
4x06 406 Marketing Hit Songs February 7, 2015
4x07 408 For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees February 21, 2015
4x08 409 Geography As Branding February 28, 2015
4x09 410 The Sharing Economy March 7, 2015
4x10 411 Giftvertising March 14, 2015
4x11 413 The Marketing Innovations Episode March 28, 2015
4x12 414 Limited Edition Brands April 4, 2015
4x13 415 Tourism Marketing April 11, 2015
4x14 416 Brand Envy 2015 April 18, 2015
4x15 417 Show Me The Money: The World of Product Placement April 25, 2015
4x16 419 Even In The Dark: How Packaging Persuades You To Buy May 9, 2015
4x17 420 Sue Me, Sue You Blues: Famous Advertising Lawsuits May 16, 2015
4x18 421 Bookmarks 2015 May 23, 2015
4x19 422 The Internet of (Marketing) Things May 30, 2015
4x20 424 Selling Yourself: The Art of Personal Branding June 13, 2015
4x21 425 Ask Terry 2015 June 20, 2015

Season 5

Season Five Episode Guide[4]

Episode # Broadcast # Title Broadcast Date
5x01 501 How Marketing Created Rituals 5 January 2016
5x02 502 Promise Less, Profit More 13 January 2016
5x03 503 Zombie Brands 20 January 2016
5x04 504 When Marketers Lie 27 January 2016
5x05 505 Small Move, Big Gain 3 February 2016
5x06 506 Words Invented By Marketers 10 February 2016
5x07 508 Movie Merchandising 24 February 2016
5x08 509 Achilles Heel Advertising: Repositioning The Competition 2 March 2016
5x09 510 Live and Let Buy: Where You Live Dictates What You Purchase 9 March 2016
5x10 511 Liar For Hire: And Other Strange Service Companies 16 March 2016
5x11 513 Bouncing Back: How Marketers Survive Debacles 30 March 2016
5x12 514 World’s Oldest Brands 6 April 2016
5x13 515 Business As Unusual: The World of B2B Advertising 13 April 2016
5x14 516 Brand Envy (2016) 20 April 2016
5x15 518 Strange Bedfellows: Advertising & Porn – Part I 4 May 2016
5x16 519 Strange Bedfellows: Advertising & Porn – Part II 11 May 2016
5x17 520 Radio Still Makes Waves 18 May 2016
5x18 521 Persuasive Perks: The World of Loyalty Programs 25 May 2016
5x19 522 Bookmarks 2016 1 June 2016
5x20 523 When Madison Avenue Met Broadway: The World of Industrial Musicals 8 June 2016
5x21 524 Commercial Parodies 15 June 2016
5x22 525 Ask Terry (2016) 22 June 2016

Season 6

Episode # Broadcast # Title Broadcast Date
6x01 601 The Crazy World of Trademarks January 5, 2017
6x02 602 Unforeseen Circumstances: How Companies are Affected by Chance January 12, 2017
6x03 603 Passport Revoked: When Brands Fail Internationally January 19, 2017
6x04 604 What A Difference A Difference Makes: Standing Out In The Marketplace January 26, 2017
6x05 605 Judgment Day: Super Bowl Advertising February 2, 2017
6x06 606 Lead Balloons: When Negative Brand Names Work February 9, 2017
6x07 608 Brands In Cars Getting Coffee: Sponsorship Marketing February 23, 2017
6x08 609 The Elephant in the Room: Humane Marketing vs. Profit March 2, 2017
6x09 610 The Odd Couple: Unlikely Marketing Collaborations March 9, 2017
6x10 611 The Frankenstein Factor: Inventors Who Regret Their Inventions March 16, 2017
6x11 613 The Wizarding world of Influencer Marketing March 30, 2017
6x12 614 Selling the Dream: Real Estate Advertising April 6, 2017
6x13 616 Brand Envy: #Canada150 May 11, 2017
6x14 618 The Lean Mean Money Machine: How Marketing Affects Sports June 1, 2017
6x15 619 Now Splinter Free: How Marketing Broke Taboos June 8, 2017
6x16 620 Cannes Creative Advertising Be Effective? June 15, 2017
6x17 621 Bookmarks 2017 June 22, 2017
6x18 622 Ask Terry 2017 June 29, 2017
6x19 628 Guys and Dolls: Gender Marketing, Part 1 August 12, 2017
6x20 629 Guys and Dolls: Gender Marketing, Part 2 August 17, 2017
6x21 630 Grab Your Wallets: When Brands Go Political August 24, 2017
6x22 631 The Most Interesting Adman in the World: The Story of Albert Lasker August 31, 2017

Season 7

Episode # Broadcast # Title[5][6] Broadcast Date
7x01 701 Put It Between Your Knees and Squeeze: Marketing A Fad January 4, 2018
7x02 702 I See A Little Silhouetto Of A Brand: How Old School Products Survive January 11, 2018
7x03 703 Damn the Torpedoes January 18, 2018
7x04 704 Underwear In Your Mailbox: Subscription Marketing January 25, 2018
7x05 705 Delicious Names: Marketing Appetite Appeal January 30, 2018
7x06 706 A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems February 8, 2018
7x07 707 Comic Book Ads February 15, 2018
7x08 708 Kentucky Fried Brand Myths February 22, 2018
7x09 709 Celebrities: Living To Tell The Tales March 1, 2018
7x10 710 Worthless to Priceless March 8, 2018
7x11 711 Three products you didn't know were named after their inventors March 15, 2018
7x12 712 Famous Jingles: How a franchisee gone rogue inspired the Big Mac Song March 22, 2018
7x13 713 Famous Jingles, Part Two March 29, 2018
7x14 715 Hey Vern! When Ads Go Hollywood April 12, 2018
7x15 716 Brand Envy 2018 April 19, 2018
7x16 717 Bookmarks 2018 April 26, 2018
7x17 718 Lemonade: Marketing a Negative May 3, 2018
7x18 720 Avon Calling: Door to Door Marketing May 17, 2018
7x19 721 Marching Orders: Household Products Invented by the Military May 24, 2018
7x20 722 Guinness Book of World Ad Records May 30, 2018
7x21 723 How Tourism Survives a Tragedy June 7, 2018
7x22 724 Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide June 14, 2018
7x23 725 Ask Terry 2018 June 21, 2018

Season 9

Episode Title Broadcast Date[7]
9x01 Same Bat Time, Same Bat Channel: Marketing TV Shows May 28, 2020
9x02 Goliath Meet David: Small Brands That Beat The Big Boys January 9, 2020
9x03 Putting Fans In Stands: How Sports Teams Sell Tickets January 16, 2020
9x04 Sound + Vision: Album Covers As Marketing January 23, 2020
9x05 Sound + Vision: Album Covers As Marketing, Part Two January 30, 2020
9x06 Set Jetting: Film Locations As Tourism Marketing February 6, 2020
9x07 Getting Personal In The Classified Ads February 13, 2020
9x08 The Name Game: Brand Names In Different Countries February 20, 2020
9x09 Search Parties: The Relentless Hunt For New Customers February 27, 2020
9x10 Come Fly With Me: Airports Are Now Brands March 5, 2020
9x11 For Better or For Worse: Wedding Marketing March 12, 2020
9x13 Lend Us Your Ears: The Intimate Art of ASMR Marketing March 26, 2020
9x14 Thumbs Up or Thumbs Down: The New World of Online Reviews April 2, 2020
9x15 Takes a Licking and Keeps on Ticking: Advertising Torture Tests April 9, 2020
9x16 Brand Envy 2020 April 16, 2020
9x18 Talk Ain’t Cheap: How Conversations Impact Business April 30, 2020
9x19 Flip, Flop or Fly: The World of Test Markets May 7, 2020
9x20 Setting The Table: Best Opening Stories May 14, 2020
9x21 Fix It Again, Tony: Brand Nicknames May 21, 2020
9x23 Bookmarks 2020 June 4, 2020
9x24 Branding A Disease June 11, 2020
9x25 You Must Remember This: The Mandela Effect June 18, 2020

Season 10

Episode Title Broadcast Date[8]
10x01 The Times They Are A-Changin': Brands Crushed By Zeitgeist January 7, 2021
10x02 Switch-Pitchers: When Spokespeople Change Brands January 14, 2021
10x03 You're Soaking In It: Female Brand Icons January 21, 2021
10x04 Escape Or Die Frying: The Art Of The Movie Poster January 28, 2021
10x05 It’s a bird, it’s a plane, it’s Superheroes in Advertising! February 4, 2021
10x07 It’s Finger Lickin’ Bad: Marketing in the Time of Covid February 18, 2021
10x08 Celestial Advertising: The Art of Skywriting February 25, 2021
10x09 The Future Is Furry: Animals In Advertising March 4, 2021
10x10 Brand Envy 2021 March 11, 2021
10x11 Brands Are People, Too: Products Named After Inventors (Encore) March 18, 2021
10x12 Air Quotes: Creative Radio 2021 March 25, 2021
10x13 Red Carpet Marketing: The Business of Award Shows April 1, 2021
10x14 One Toke Over The Line: 50-Year Marketing Milestones April 8, 2021
10x15 Who Will Buy My Memories: Fan Club Marketing April 15, 2021
10x16 I Can’t Believe I Ate The Whole Thing: Surviving The Ad Biz April 22, 2021
10x17 Son of Crocodile Dundee: Nostalgia Advertising April 29, 2021
10x18 There’s Something About Mary: Mad Woman Mary Wells) May 6, 2021
10x20 Bookmarks 2021 May 20, 2021
10x21 Too Many Turk Brodas: Trading Card Marketing May 27, 2021
10x22 The Show Must Go On: Broadway Marketing June 3, 2021
10x23 Tombstone Tourists: The Growth of Cemetery Tourism June 10, 2021
10x24 Can’t Get Enough of the Wonderful Duff: Fake Hollywood Brands June 17, 2021
10x25 Ask Terry 2021 June 24, 2021

Season 11

Episode Title Broadcast Date[9]
11x01 Number Fever: Surprising Stories of Bottle Cap Marketing January 5, 2022
11x02 Perry Mason Moments: The Most Unexpected Ads of 2021 January 12, 2022

Credits

  • Terry O'Reilly - Creator, Writer, Producer, Host
  • Debbie O'Reilly - Series Producer
  • Keith Ohman - Sound Engineer
  • Geoff Devine - Sound Engineer
  • Ian LeFeuvre and Ari Posner - Theme Music
  • Sidney O'Reilly - Co-Writer, Digital Content Producer & Social Media Manager
  • Callie O'Reilly - Graphic Designer, Audio Editor
  • James Gangl, Jillian Gora, Allison Pinches, Abby Forsyth, & Patrick James Asselin - Researchers
  • Lama Balaghi, Tanya Moryoussef, Margy Gilmour, Myra El-Bayoumi, Courteney Pitcher and Warren Brown - Past Researchers

References

  1. ^ "Under the Influence archives at CBC". CBC. Retrieved 2014-01-18.
  2. ^ "Under the Influence archives at CBC". CBC. Retrieved 2014-01-18.
  3. ^ "Under the Influence archives at CBC". CBC. Retrieved 2014-01-18.
  4. ^ O'Reilly, Terry. "Terry O'Reilly - Under the Influence". Under the Influence. Archived from the original on 10 March 2018. Retrieved 10 March 2018.
  5. ^ "CBC Radio - Under the Influence with Terry O'Reily". Canadian Broadcast Corporation. Retrieved 2018-04-25.
  6. ^ "Podcasts | Under The Influence | cbc.ca Podcasts | CBC Radio". www.cbc.ca. Retrieved 2018-04-25.
  7. ^ "Under the Influence with Terry O'Reilly". CBC. Retrieved 2021-02-19.
  8. ^ "Under the Influence with Terry O'Reilly CBC Listen". CBC. Retrieved 2021-02-19.
  9. ^ "Under the Influence with Terry O'Reilly CBC Listen". CBC. Retrieved 2021-02-19.

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