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TypoPolo

An example of TypoPolo used on a sign advertising fast food, including zapiekanka, in Kraków

TypoPolo is a term applied to the vernacular graphic design that emerged in Poland during the 1990s. TypoPolo was used by small businesses to advertise themselves in response to the economic changes wrought by the collapse of communism and the effects of shock therapy. It has been viewed as a notable element of visual culture in post-communist Poland.

History

Following the collapse of communism, small business owners in Poland adopted a naïve design aesthetic in order to advertise their services. The style became a popular way to stand out amongst the competition in the 1990s.[1][2] The phrase TypoPolo was coined in 2001 by the poster artist Jakub Stępień in order to describe the particular Polish form of graphic design.[3] Referencing disco polo, the term connotes shopfront lettering and advertising that is seen as kitsch.[4]

In 2014, the Museum of Modern Art and the BWA-Design gallery organised an exhibtion of TypoPolo that was displayed in Warsaw and Wrocław respectively.[5]

References

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  1. ^ Goethals, Kasper; Kortas, Olivia (18 April 2015). "Design in Poland: Catching up with capitalism". The Krakow Post.
  2. ^ Wawrzkiewicz, Rene (2014). TypoPolo: Album Typograficzno-fotograficzny (in Polish). Fundacja Bęc Zmiana. ISBN 978-83-62418-37-4.
  3. ^ Czerniewska-Andryszczyk, Klara (May 2014). "Litery Dookoła Głowy". Dwuty Godnik (in Polish). No. 133.
  4. ^ "TYPOPOLO – a nostalgic Polish time capsule in the rhythm of disco". Studio Bardzo. 21 March 2022.
  5. ^ "TYPOPOLO". Museum of Modern Art.

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