ToyWatch is a luxury Italian watchmaking company that was founded in Milan in 2006.
History
ToyWatch began developing in 2006 with the launch of their first collection.[1] During the same year, ToyWatch established its American subsidiary, ToyWatch USA. A second subsidiary was later opened in Hong Kong.
In 2011, ToyWatch opened its shareholding to the ILP III private equity fund managed by J. Hirsch & Co., which held a share of 49%. [2] As of March 2013, the ILP III private equity fund holds the entire share capital of ToyWatch.[3]
The company was originally known for producing colorful watches made from plastic. The company today produces watches from a variety of materials, including plastic, polycarbonate, plasteramic, aluminum, and steel, and incorporates other materials such as Swarovski elements,[clarification needed] silicon, ceramic, gold, and diamonds.[citation needed][6]
