Year
|
Event Type
|
E-commerce Type
|
Description
|
1969
|
Major launch
|
N/A
|
CompuServe, the first major American e-commerce company, is founded.[5]
|
1979
|
Invention, Milestone
|
N/A
|
Electronic shopping is invented by Michael Aldrich.[6]
|
1982
|
Major launch, Milestone
|
Online marketplace
|
The Boston Computer Exchange, a prominent bulletin board system-based (BBS) marketplace for selling used computers, launches.[7] This is one of the first, if not the first, ever platforms for e-commerce.[8]
|
1982
|
Invention,
Major launch
|
Online marketplace
|
Minitel, a pre-Internet Videotex online service, launches. This service could only be used in France.[3]
|
1984
|
Major launch
|
Online marketplace
|
Electronic Mall by CompuServe, a popular online marketplace, launches. It offered pictures of products in full color.[9]
|
1986
|
Milestone
|
N/A
|
The United States (US) National Science Foundation (NSF) limits use of the National Science Foundation Network (NSFNET) for academic purposes only.[10]
|
1990
|
Major launch, Milestone, Invention
|
N/A
|
The first ever web browser called WorldWideWeb is released by Tim Berners-Lee.[11] Millions who have access to the internet can now browse e-commerce platforms with greater ease.
|
1992
|
Major launch
|
Online marketplace
|
Book Stacks Unlimited, an online marketplace for selling books, launches. Initially, it launched on BBS, then moved to the internet in 1994, in the form of www.books.com.[12]
|
1994
|
Major launch
|
N/A
|
Netscape launches Netscape Navigator, a very prominent web browser.[13]
|
1994
|
Major launch, Milestone
|
N/A
|
Ipswitch IMail Server became the first software to be sold online and then be available for immediate download.[citation needed]
|
1995
|
Milestone
|
N/A
|
The NSF lifts its ban of internet commerce on NSFNET.[14]
|
1995
|
Major launch
|
Online marketplace
|
Amazon.com, an extremely prominent online marketplace, is launched by Jeff Bezos.[15]
|
1995
|
Major launch
|
Online marketplace
|
eBay.com, also an extremely prominent online marketplace, launches. Initially, eBay.com was called AuctionWeb.[16]
|
1996
|
Major launch
|
Online marketplace
|
IndiaMART, a prominent Indian online marketplace, launches.[17]
|
1996
|
Major launch
|
Online marketplace
|
ECPlaza, a prominent Korean online marketplace, launches.[18]
|
1995
|
Major launch
|
Online advertising
|
DoubleClick, a prominent and influential advertising launches. This one of the first services to serve ads on the internet.[19]
|
1997
|
Major launch
|
Media streaming service
|
Netflix, an extremely popular subscription video on demand service, launches. Netflix also offers a DVD delivery service. Netflix only began offering online video streaming in 2007.[20][21]
|
1998
|
Acquisition
|
N/A
|
CompuServe is acquired by AOL.[5]
|
1998
|
Major launch
|
E-commerce payment system
|
PayPal, a very prominent online payment system, launches.[22]
|
1999
|
Major launch
|
Online marketplace
|
Zappos, a popular online marketplace for shoes and other apparel, launches.[23]
|
1999
|
Invention
|
N/A
|
Amazon patents its 1-Click service, which allows users to make faster purchases.[24]
|
1999
|
Major launch
|
Online marketplace
|
Tradera, an online marketplace similar to eBay.com in function, launches.[25]
|
1999
|
Major launch
|
Online marketplace
|
Alibaba.com, a very prominent Chinese online marketplace, launches.[26]
|
2000
|
Major launch
|
Online marketplace
|
StubHub, a very popular online marketplace for event tickets, launches.[27]
|
2000
|
Major launch
|
Online advertising
|
Google launches AdWords, an advertising service that allows users to show an advertisement in Google search results that is related to the viewer's search.[28]
|
2000
|
Major launch
|
Brick and mortar retailer
|
Walmart launches its website, allowing customers to shop online.[29]
|
2001
|
Major launch
|
E-commerce payment system
|
Skrill (formerly known as Moneybookers.com), a prominent online payment platform, launches.[30]
|
2001
|
Major launch
|
Brick and mortar retailer
|
Costco launches its own business-to-business online shopping system.[31]
|
2001
|
Major launch
|
Online marketplace
|
Newegg, a very prominent online marketplace for technology, launches.[32]
|
2002
|
Acquisition
|
N/A
|
eBay.com acquires PayPal for $1.5 billion in stocks.[33][34]
|
2002
|
Major launch
|
Brick and mortar retailer
|
Safeway Inc. launches an online delivery service, allowing customers to shop online.[35]
|
2003
|
Major launch
|
Online advertising
|
Google launches AdSense, allowing users to promote their goods on the web based on the product's relevance to the viewer of the advertisement.[36]
|
2003
|
Major launch
|
Online marketplace
|
Valve launches Steam, the most popular Digital rights management (DRM) and gaming platform in the world.[37]
|
2005
|
Invention
|
N/A
|
Amazon launches its Amazon Prime service, which allows users to expedite shipping on any purchases for a flat annual fee.[38]
|
2006
|
Major launch
|
Online storefront service
|
Shopify, a prominent storefront service, launches.[39]`
|
2006
|
Acquisition
|
N/A
|
Tradera is acquired by eBay.com for approximately $50 million.[40]
|
2007
|
Acquisition
|
N/A
|
StubHub is acquired by eBay.com.[41]
|
2007
|
Major launch
|
Media streaming service
|
Hulu, a popular subscription video on demand service, launches. Hulu is composed of various media organizations.[42]
|
2007
|
Major launch
|
Online advertising
|
Facebook launches its Facebook Beacon service to display more relevant information to users by collecting data on their web browsing outside of Facebook.[43] With this, Facebook can also promote products based on whatever is relevant.
|
2007
|
Major launch
|
Online marketplace
|
Flipkart, a popular Indian online marketplace, launches.[44]
|
2007
|
Major launch
|
Online food ordering service
|
Amazon Fresh, a very prominent online food ordering service, launches in Seattle.[45] It has since spread to dozens of cities across the US.[46]
|
2008
|
Major launch
|
Online storefront service
|
Magento. a popular online storefront service, launches.[47]
|
2008
|
Acquisition
|
N/A
|
Google acquires DoubleClick for $3.1 billion in cash.[19][48]
|
2008
|
Acquisition
|
N/A
|
PayPal Credit (formerly known as Bill Me Later), is acquired by eBay.com.[49]
|
2008
|
Major launch
|
Online marketplace
|
GOG.com, a prominent online gaming marketplace that offers DRM-free games, launches.[50]
|
2009
|
Major launch
|
Online storefront service
|
BigCommerce, another popular online storefront service, launches.[51]
|
2009
|
Acquisition
|
N/A
|
Amazon acquires Zappos.com for $1.2 billion.[52]
|
2009
|
Major launch, Milestone
|
E-commerce payment system
|
Bitcoin, a very prominent cryptocurrency launches, and changes how consumers can pay for online purchases or even in restaurants.[53][54]
|
2010
|
Major launch
|
Online marketplace
|
Groupon, a prominent online marketplace, launches.[55]
|
2010
|
Major launch
|
Media streaming service
|
HBO Go, a popular subscription video on demand service that offers streaming of exclusively HBO content, launches.[56]
|
2011
|
Acquisition
|
N/A
|
Magento is acquired by eBay.com.[57]
|
2011
|
Major launch
|
E-commerce payment system
|
Google Wallet, a prominent online payment system similar to PayPal, launches.[58]
|
2011
|
Defunction
|
Online advertising
|
Facebook Beacon is shut down due to privacy concerns.[43][59]
|
2012
|
Major launch
|
Online food ordering service
|
Instacart, a popular and growing online food ordering and delivery, launches.[citation needed]
|
2013
|
Major launch
|
Online advertising
|
Facebook begins letting users sponsor posts, which helps give their posts or products more publicity among their friends, followers, and those to whom the post is relevant.[60][61]
|
2013
|
Major launch
|
Online food ordering service
|
Google Express (formerly known as Google Shopping Express), a service similar to AmazonFresh and Instacart launches in several cities across the US, starting with San Francisco.[62]
|
2013
|
Milestone
|
N/A
|
China becomes the largest e-commerce market in the world.[63]
|
2014
|
Major launch, Milestone
|
E-commerce payment system
|
Apple Pay, a prominent payment system in the form of a mobile app that mimics a credit or debit card, launches.[64]
|
2014
|
Major launch
|
Online marketplace
|
Jet.com, an online marketplace, launches.[65]
|
2015
|
Major launch
|
E-commerce payment system
|
Google launches Android Pay, a prominent payment system similar to Apple Pay.[66]
|
2014
|
Milestone
|
N/A
|
Singles' Day sales on Alibaba sites reach US$9.3 billion.[67]
|
2015
|
Milestone
|
N/A
|
Cyber Monday sales set a new record of $3 billion.[68]
|
2015
|
Major launch
|
Online marketplace
|
Pinterest enters the e-commerce scene by adding Buyable Pins, a feature that allows users to sell their pins to other users.[69][70][71]
|
2015
|
Milestone
|
N/A
|
Singles' Day sales on Alibaba sites reach US$14.3 billion.[72]
|
2016
|
Acquisition
|
N/A
|
Walmart announces it will be acquiring Jet.com for $3 billion.[73]
|
2016
|
Acquisition
|
N/A
|
Alibaba announces it will be acquiring a controlling stake in Lazada Group for around US$1 billion.[74]
|
2016
|
Milestone
|
N/A
|
Singles' Day sales on Alibaba sites reach US$17.7 billion.[75]
|
2018
|
Acquisition
|
N/A
|
Flipkart is acquired by Walmart.[76]
|