Ticketclever (styled as ticketclever) was an online retail website/online shopping organisation for train tickets for services in the United Kingdom. Ticketclever was known for creating an algorithm that was used to sort numerous ticket combinations from many different route combinations and to package them together for a given journey.[1]
Global Travel Ventures Ltd. (GTV) developed TicketClever (initially called FareMaster) in 2014. Ticketclever was launched in January 2017.[3] Jeremy Acklam, previously from Trainline was the co-founder and CEO. In March 2017, ticketclever announced they were partnering with the charity St John Ambulance, to donate an amount to the charity once people purchase a train ticket. GTV sold a 20% stake in the company to train operating company Stagecoach Group in June 2017.[4]
Algorithm
Ticketclever tried to use analytics and data science to try and find the lowest price.[5] Ticket clever employed three Oxford University alumni, two with Doctor of Philosophy in Particle Physics, one with a Doctor of Philosophy in Engineering Science to create an algorithm that filters data sets from the Rail Delivery Group, which represent 25 train operating companies in Great Britain that are responsible for running trains and setting the price of the fares. Ticketclever used this algorithm to find multi-ticket fare deals on Great Britain's railway network. [citation needed]
Refunds
Ticketclever was able to issue refunds in accordance with the National Rail Conditions of Travel, if the circumstances allowed for a refund. The eligibility to change or cancel tickets varied depending on the type of ticket purchased.[6] Companies could choose to charge an administration fee of up to £10 according to the National Rail Conditions of Carriage for refunds.[7]