Thirteen Lune was co-founded by Nyakio Grieco, a Los Angeles-based beauty entrepreneur, and Patrick Herning, the CEO of plus-sized fashion brand 11 Honoré.[2] The company initially launched with 13 brands.[3] By the end of 2021 the company carried 100 brands.[3]
In October 2021, JCPenney announced a partnership with Thirteen Lune to bring their items into 10 of the retailer's physical stores.[1] In January 2021, Thirteen Lune raised $1 million from Sean Combs, Gwyneth Paltrow,[4]Naomi Watts, Gregg Renfrew, Tracey Cunningham (Mèche salon), Nicole Avant,[4] Patrick Finnegan (venture capitalist) and Sydney Holland (Urban and The Mystic).[5]
In November 2021, Thirteen Lune closed a $3 million funding round by Fearless Fund, Capstar Ventures, Fab Ventures, Swiftarc Ventures and Gaingels.[6]
In September 2022, JCPenney announced plans to expand its partnership, adding Thirteen Lune products to more than 600 stores around the country, while also ending its brick-and-mortar relationship with Sephora.[7] In addition to offering 65 BIPOC-owned beauty brands, the store's associates will also receive training on how to address diverse beauty needs.[7]
Products
Thirteen Lune is a direct-to-consumer company that highlights skin care, makeup, hair care and wellness items almost exclusively (90%) from Black and Brown-owned companies.[3] Their products are primarily targeted at under-represented people of color.[8] The remaining 10% represent Ally Brands, which are selected brands the retailer recognizes for their continued efforts to "be exclusive in product assortment and promote change beyond beauty."[8]
