In recent years, NJPW has held the opening day of the G1 Climax tournament in Sapporo. With The New Beginning in Sapporo, the promotion revived an old tradition of holding a show during the annual Sapporo Snow Festival, resulting in the show being promoted under the subtitle Fukkatsu! Yuki no Sapporo Kessen (復活！雪の札幌決戦, "Revival! Sapporo Showdown in Snow").[2] The event aired worldwide on NJPW's internet streaming site, NJPW World, with English commentary provided by Kevin Kelly and Don Callis, the latter of whom replaced Kelly's previous broadcast partner Steve Corino.[3]
The New Beginning in Sapporo was main evented by Kazuchika Okada making his third defense of the IWGP Heavyweight Championship against Minoru Suzuki.[5] After spending two years away in Pro Wrestling Noah, Minoru Suzuki, along with his Suzuki-gunstable, returned to NJPW on January 5, 2017, attacking Okada and his Chaos stable with Suzuki laying out Okada with his finishing maneuver, the Gotch-Style Piledriver.[6][7] Suzuki then declared war on all of NJPW, stating that his stable would take over all of the promotion's championships, just like they had done in Noah.[8] Okada, however, promised to show Suzuki how far NJPW had come during the two years that Suzuki-gun had been away.[6] The main event was officially announced on January 10.[9] In interviews prior to the match, it was claimed that the bad blood between the two started on May 13, 2007, when Suzuki confronted then 19-year old Okada at an event promoted by Último Dragón. The two have since wrestled three singles matches against each other with Okada having won two and Suzuki one.[10] In the days leading to the event, Suzuki targeted Okada's right knee with one attack taking place at a contract signing the day before the event.[11][12]
The Suzuki-gun return angle resulted in The New Beginning in Sapporo also featuring other prominent matches featuring the stable.[9] On January 4, 2017, at Wrestle Kingdom 11 in Tokyo Dome, Tomohiro Ishii and Toru Yano forced their way into the IWGP Tag Team Championship match, originally scheduled between champions Guerrillas of Destiny (Tama Tonga and Tanga Loa) and challengers Great Bash Heel (Togi Makabe and Tomoaki Honma), and then proceeded to win the match to become the new champions.[6] G.B.H., who were not involved in the pinfall that decided the match, remained in position to challenge for the title.[6] The following day, both Chaos' Ishii and Yano as well as G.B.H. were part of the group of wrestlers attacked by the returning Suzuki-gun stable. During the attack, Suzuki-gun's designated heavyweight tag team Killer Elite Squad (Davey Boy Smith Jr. and Lance Archer) targeted Ishii and Yano, and afterwards declared themselves the true IWGP Tag Team Championship, stating that they would regain the title in their first attempt.[13] On January 10, NJPW announced a three-way match between Chaos and Yano, G.B.H. and K.E.S. for The New Beginning in Sapporo.[6] The same three teams were scheduled to face off in another three-way title match six days later at The New Beginning in Osaka.[14] The Sapporo event would also feature a third title match involving members of the returning Suzuki-gun stable with Taichi and Taka Michinoku challenging Chaos' Roppongi Vice (Beretta and Rocky Romero) for the IWGP Junior Heavyweight Tag Team Championship.[15] This also stemmed from the January 5 attack, during which the challengers had targeted the champions.[7] Taichi and Michinoku previously held the title in November 2013.[6]
The NEVER Openweight Championship would also be defended at The New Beginning in Sapporo with champion Hirooki Goto taking on challenger Juice Robinson in his first defense.[5] Goto captured the title at Wrestle Kingdom 11 in Tokyo Dome on January 4, but was pinned by Robinson in a ten-man tag team match the following day, leading to NJPW announcing the title match on January 10.[6]
Dave Meltzer of the Wrestling Observer Newsletter gave the main event four and three quarter stars out of five, making a case for Suzuki to be added to the Wrestling Observer Newsletter Hall of Fame. Comparing it to Okada's previous month's match against Kenny Omega, Meltzer wrote that while the Omega match "set standards for drama, stamina and durability", the Suzuki match was "more likely to be used in wrestling schools as an example of babyface selling, psychology, comebacks, and taking a match to a point where it comes across no longer as entertainment but as close to dramatic sport as could be possible in the genre without going full bore shoot style".[17]
