Known as Screen during the bidding process, the channel launched as The Movie Channel on 25 March 1990.[1] Prior to its launch, BSB signed an exclusive first-run deal with United International Pictures (which distributed Paramount, Universal and MGM/UA releases). One of its first premieres was the 1987 James Bond film, The Living Daylights.[2] It operated as BSB's only subscription service.[1]
Both BSB and Sky Television suffered heavy losses and within a year of launching, BSB and Sky merged, and began operating as British Sky Broadcasting.[3] The Movie Channel, along with The Sports Channel remained on air, and it launched on the Astra 1B satellite on 15 April 1991, launching a 24-hour service the following month.[4]
The Movie Channel continued to broadcast until 31 October 1997, when it closed by playing the ident, fading to a black screen, and after a while, cutting to the test card. The Sky Movies channels were then rebranded, and the channel was relaunched as Sky Movies Screen 2.[5]