The coaster is designed for families and children. It is located in the new kids' themed area, "DC Super Friends", that replaced parts of the former "Bugs Bunny World".[1] In September 2015, the park announced two new kids' areas to replace the former one. Since Wile E. Coyote Canyon Blaster was a part of the old area, it was re-themed in 2016 to fit the area of the DC Comics universe.[3]