Motivated by Steven Spielberg's Survivors of the Shoah Visual History Foundation, which has videotaped testimonies of Holocaust survivors, Dean Valentine (former Disney Television and UPN president) was inspired to create a similar project for television. Valentine developed and presented a proposal to the TV Academy, under then-president Richard H. Frank and Academy Foundation Chairman Thomas W. Sarnoff. NBC executive Grant Tinker, Award-winning producer David L. Wolper are the Archive's founding co-chairs. The creation of the Archive of American Television was co-founded and executive produced by Michael Rosen[3] and overseen by James Loper, the Executive Director of the Academy of Television Arts & Sciences from 1984 until 1999.[4]
Beginning in early 1996, the Archive of American Television completed its first six interviews as part of its pilot stage. The initial six interviews were with Elma Farnsworth, widow and lab assistant to the inventor of electronic television Philo Farnsworth; Leonard Goldenson, founder of ABC, Dick Smith, television's first make-up artist; Ethel Winant, casting executive; Sheldon Leonard, show creator, actor, and director; and comedian Milton Berle. The Academy of Television Arts and Sciences Foundation officially launched the Archive of American Television in 1997 under the day-to-day leadership of Rosen and Sarnoff.
TV Foundation Chairs Jerry Petry and Emeritus Thomas W. Sarnoff guide the day-to-day operations of the Archive. Archive staff, professors, scholars and journalists from around the country volunteer their time to conduct these interviews. The Foundation employs a small staff who prepare all of the research and questions in advance. Local video crews photograph each interview.