As of 2009 The Deal had more than 120 employees, including 70 full-time journalists based in the New York headquarters with bureaus across the U.S., London.[citation needed]
The roots of the media company began when The Daily Deal was launched in September 1999 by American Lawyer Media with strong support from dealmaker Bruce Wasserstein. In March 2000, ALM sold the assets of the Deal to U.S. Equity Partners, a private equity fund sponsored by Wasserstein & Co. In December 2000, Rustic Canyon Ventures, a venture capital firm based in Southern California, led a $30 million venture round of financing.[2] In 2012, The Deal was acquired by TheStreet.com, who closed the magazine.[3][4] After being acquired by The Street, all publications of The Deal became digital and are still available today.
The Deal LLC provides commentary, analysis and information services to Wall Street advisers, investors, financial intermediaries and corporate executives via web-based services:
The Deal Pipeline, a transaction information service
TheDeal.com, the corporate website of The Deal LLC
Corporate Control Alert, a journal of legal and financial trends in dealmaking