Despite resistance, Clarice Cliff persisted in suggesting her ideas while working on the factory floor in potteries. Instead of mastering one skill to improve her earnings, she started one apprenticeship as an enameller, and then another as a lithographer at another factory to learn different aspects of production. Although supporting her widowed mother and her sister, she risked destitution by changing jobs so often. All of the potteries still had Victorian perceptions of what women wanted in terms of design.
Cliff then got a job at another pottery as an apprentice modeller, a role rarely taken by a woman, and became apprenticed to designer Fred Ridgeway. The factory owner, Colley Shorter, appreciated her talent. Because of the 1926 general strike, there was not enough material to make new ceramics. Cliff knew that there was a huge stock of undecorated sub-standard ceramics held in the pottery. She covered up the imperfections on them with bright Art Deco-style patterns, thereby creating her Bizarre range. The sceptical head salesman for the pottery took the ceramics to a shop in Oxford because it had a female buyer. The shop bought the entire stock. Shorter and Cliff subsequently carried out marketing aimed at women, with celebrity endorsements to make the range fashionable. During the Great Depression, the factory survived because of sales of pottery carrying Cliff's designs. She embarked on an affair with Shorter, and eventually they married after his wife's death in 1940.
The film was developed by Caspian Films, Sky Cinema, and Creative England with Thembisa Cochrane and Georgie Paget producing and Neil Jones co-producing. Laura Grange of Sky, Paul Ashton of Creative England, and David Gilbery, Charlie Dorfman, and Marlon Vogelgesang of Media Finance Capital are executive producing. It is directed by Claire McCarthy and written by Claire Peate.[1]
