The Beat Goes On (Atco Records 33-237/mono, SD 33-237/stereo) is the second album by the American psychedelic rock band Vanilla Fudge, released in early 1968. The album doesn't contain any actual "songs", but rather a sound collage featuring many different elements: the voices of world leaders past and present, the band reciting pre-written mantras and reflections, and excerpts of songs (done "Vanilla Fudge style") by The Beatles and Sonny Bono.
Recording
The group was at odds with producer George "Shadow" Morton during recording, as Morton made his own concept album without significant input from them. In the liner notes of Sundazed Records' 1990 CD reissue, the band denounces it as a failed experiment on the producer's part. The Fudge's third album, Renaissance, released quickly after The Beat Goes On, would be Morton's last collaboration with the band.
In his autobiography Stick It!, Vanilla Fudge drummer Carmine Appice declares: "Even listening to it now – which, let me tell you, I rarely fucking do – The Beat Goes On sounds like an album that Spinal Tap would be wary of making."[5]
Reception
While not as successful as their debut album, The Beat Goes On was a moderate hit despite the band's reservations, peaking at #17 on the Billboard album charts in March 1968.[6] It reached number 9 in Finland in April 1968.[7] Music author Christian Matijas-Mecca describes the album as an "experimental and pretentious album" that, similarly to Frank Zappa's album Lumpy Gravy, does not live up to its meticulous collage creation.[3]
^ abMatijas-Mecca, Christian (2020). "Must-Hear Music". Listen to Psychedelic Rock! Exploring a Musical Genre. Santa Barbara, California: ABC-CLIO. p. 159. ISBN9781440861987. Retrieved August 13, 2022. They followed up with the experimental and pretentious The Beat Goes On, which was nothing more than an aimless collage. Frank Zappa created similar work on his 1967 LP, Lumpy Gravy, and while constructing these collages is tiring and difficult manual labour, the end result seldom matches the intention or effort.