That's So Gloss

That's So Gloss!
Type of site
Online magazine
Available inEnglish
OwnerYoung Folks Media
URLhttp://www.thatssogloss.com
CommercialYes
RegistrationOptional
Launched2012
Current statusNot active (2015)
Content license
Copyright

That's So Gloss (stylized as That's So Gloss!) was an online magazine and community targeted at young women in India. Founded in 2012, it came into prominence for being India’s first web magazine for teenage girls and young women - a pioneer in digital publishing in India highlighting the potential of the digital medium for publishing in developing countries.[1][2] As of 2012, it was the only Indian magazine, print or online, for this segment.

Background

The magazine was founded by Sharanya Haridas, an undergraduate at the Indian Institute of Technology Madras.[3] In November 2011, it was entered at the X-Biz Business Plan Competition sponsored by the Emerson Electric Company and conducted by the Indian Institute of Management Ahmedabad with the idea for “Gloss”. It was initially conceived as webzine exclusively for a teen demographic. The idea was a finalist and winner of over 60 teams worldwide.[4][5]

Business overview

That's So Gloss! test-launched in the first half of 2012 with emerging bloggers as well as established writers such as Durjoy Datta and Rohini Rai.[6] In April 2012, it was announced that it would be incubated in Toronto as part of the Ryerson University's Ryerson Digital Media Zone International Fellowship program.[7] The decision to launch in Toronto was said to be taken keeping in mind the greater freedom awarded and resources available to youth-led start-ups in Canada as compared to India.[8] Topics covered include style, health, beauty, relationships, academics, hobbies, spirit and other. The magazine had a team of writers across five Indian cities.

Public Relations

That’s So Gloss! functioned as a PR platform for companies both in India and internationally seeking to connect with the teen and college going segment.[9]

Since its initial launch, That’s So Gloss! was featured in and various mainstream and independent media both in India, and internationally, for being a pioneer in digital publishing, including The Times of India, Entrepreneur,[10] Financial Post (Canada), CBC Metro Mornings, RCI,[11] The Hindu, Hindustan Times, Techvibes, TechCircle, TechAloo and Kochi Vibe.

References

  1. ^ "That's So Gloss! for Kochi". Kochivibe.com. Archived from the original on 2013-01-27. Retrieved 2012-09-25.
  2. ^ "That's So Gloss". The Times of India. Retrieved 2012-09-25.[dead link‍]
  3. ^ "FEATURES / EDUCATION PLUS : Their own boss". The Hindu. Retrieved 2012-09-25.
  4. ^ "And the Winner of X-Biz 2011 is …". Insideiimapgpx.wordpress.com. 8 November 2011. Retrieved 2012-09-25.
  5. ^ "IIM-A's Connexions discuss ways to make Indian economy better". The Times of India. Archived from the original on 2013-01-03. Retrieved 2012-09-25.
  6. ^ "Fashion forward ePaper Lite". The Times of India. Retrieved 2012-09-25.[dead link‍]
  7. ^ "Ryerson University" (PDF). Ryerson.ca. Retrieved 2012-09-25.
  8. ^ "University incubator programs help foster entrepreneurial spirit". Business.financialpost.com. Retrieved 2012-09-25.
  9. ^ "That's So Gloss: founder and promising entrepreneur - Sharanya A. H". Techaloo.com. Retrieved 2012-09-25.
  10. ^ The Buzz PE/VC Emerging Businesses Special Report Policy (2012-08-23). "A white knight for Indian digital startups". Entrepreneurindia.in. Retrieved 2012-09-25. {{cite web}}: |author= has generic name (help)
  11. ^ "RCI // Highlights // Young entrepreneur from India makes her dream come true". Rcinet.ca. 2012-07-25. Retrieved 2012-09-25.

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