Terry Fisher is an American soccer coach and executive. He served as coach of the Los Angeles Aztecs and the San Jose Earthquakes of the North American Soccer League in the 1970s. He was general manager and part-owner of several lower-division teams in the 1980s and 1990s, and has worked as a youth soccer executive since 2009.
Fisher graduated high school in 1967. That summer, Fisher toured Europe on a team of American soccer players coached by Hubert Vogelsinger, visiting nine countries over three weeks, which he says got him "hooked" on soccer.[2][3] He would travel to Europe again in 1968 as an assistant for the American International Sports Exchange, a program which sponsored young athletes on European tours. Fisher says these tours allowed him to watch many soccer matches, forming his coaching techniques and inspiring his passion for the game.[4][3]
In 1973, he was hired to join the coaching staff of the Bruins men's soccer team at the University of California, Los Angeles (UCLA). Although his title was assistant coach, he took over most coaching responsibilities from head coach Dennis Storer, who was more focused on UCLA's rugby team. He was officially made head coach in the winter of 1973, and remained head coach through the 1974 season.[6] While working at UCLA, he also took on a role as director of youth development for the Los Angeles Aztecs of the North American Soccer League (NASL).[4]
After two years with UCLA, Fisher was named head coach of the Los Angeles Aztecs ahead of the 1975 season. At 25 years old, he was the youngest coach in the NASL.[7] He was reportedly popular among his players, but less popular among fans, who booed his appearance at home games. Under Fisher's stewardship, the Aztecs qualified for the NASL playoffs in 1975, 1976, and 1977.[8] However, in 1978, the Aztecs started out with 5 wins and 8 losses, including 7 losses in their first 7 home games. Fisher was publicly critical of the team's owners, saying they weren't willing to spend enough on players. The Aztecs fired Fisher on June 5, 1978.[9][10]
He was then hired by the San Jose Earthquakes on June 19, after they had started 5–12 and fired their previous coach Momčilo Gavric.[11] On July 12, 1978, Fisher's Earthquakes lost 10–0 in a road game against the Detroit Express, the largest victory margin in league history, and a game that Fisher said still stood out from his tenure in a 2008 interview.[12][13] Fisher attributed the Earthquakes' woes to poor talent, and said he would place an emphasis on signing American players.[14] However, he was unable to turn the Earthquakes around, and won just 3 of his 21 games with the club. On May 19, 1979, the Earthquakes suffered their 8th consecutive loss to start the season, as the Seattle Sounders beat them 1–0. Fisher was fired that night.[15][16]
On October 2, 1979, Fisher was hired as head coach of the Detroit Lightning ahead of their inaugural 1979–80 season in the Major Indoor Soccer League.[17] Founded in a rush, the club was marked by disorganization, and only managed to obtain a general manager, a full roster, branding, and office space in the final month before the season kicked off.[18] The Lightning finished the regular season 15–17 and lost in the playoffs to the Wichita Wings.[19][20] After owner Jerry Perenchio sustained a $1.1 million loss from the first season, he dissolved the club and sold its franchise rights to the newly formed San Francisco Fog, which hired Johnny Moore as its head coach.[21]
Later career
Fisher then went on to work as an assistant coach, first for the Houston Hurricane in 1980. Due to the club's instability (which would ultimately result in their folding after the 1980 season), he left to join the Calgary Boomers as an assistant coach in late 1980.[22] The Boomers folded after the 1981 NASL outdoor season.
In January 1997, the Albuquerque Geckos were announced as a new franchise to play in the USISL D-3 Pro League, with Fisher serving as part-owner and general manager.[28][29] The team had a successful first year on the pitch, winning their conference and the league playoffs, but struggled to garner fans, bringing in an average attendance of 1,200. For the 1998 season, the team moved up to the second-division A-League. They lowered their ticket prices, and Fisher said they could meet revenue goals in 1998 if their average attendance reached 3,000.[1] However, the team finished last in their division with a 5–23 record, and failed to raise attendance. Fisher and the other owners sold the franchise to an ownership group in Sacramento in October 1998.[30]
On June 1, 2009, Fisher was named as executive director of the Washington State Youth Soccer Association.[26][27]
In June 2021, Fisher became CEO of the California State Soccer Association – South, commonly known as Cal South.[32]
Personal life
As of 1979, Fisher had a wife, Joni, and two children, Don and Rand.[33]
In 1979, Fisher wrote and published his first book, Star-Spangled Soccer: Playing and Coaching the American Way.[34] His second book, Indoor Soccer, was published in November 1980.[22]