Danny Lee Snodgrass Jr. (born October 20, 1992), professionally known as Taz Taylor, is an American record producer, songwriter, and record executive, as well as the founder of the Internet Money collective and record label.
Danny Lee Snodgrass Jr. was born on October 20, 1992, in Jacksonville, Florida, where he was also raised. His father, the drummer for a local band, brought him to band practice where he began learning the drums, and guitar. Taylor lost interest in playing instruments as he grew up and dropped out of school in 7th grade. At the age of 17, his mother was diagnosed with cancer, and Taylor looked for a new way of earning income.[2] After a brief stint as a graphic designer, Taylor turned to production. He sold his first beat online for $250, and began to produce full-time.[3]
Career
After realizing that he could make money selling beats online, Taylor pawned many of his possessions to furnish his in-home studio. As he developed his beat creation, he also developed his business strategy, which at first revolved around using Twitter and PayPal to sell his beats to any artist who wanted them. Taylor sells his creations via a one-time payment for usage of his material, eschewing the more complicated publishing and songwriting deals traditionally preferred by producers. In 2016, Taylor placed songs with Trey Songz and Desiigner, which were his first major placements.[2] This led to a publishing deal signed in August 2017 with Warner Chappell Music, Artist Publishing Group and Atlantic Records, which allowed him to lease his works in the traditional way, as well as independently sell beats via his Internet Money YouTube channel.[3]
Internet Money Records is a record label and record producer collective founded by Taz Taylor, Nick Mira, and DT (formerly known as Sidepce), with Taylor being CEO. A blend of a YouTube channel, a record label, and a producer union, Internet Money is a medium for producers to sell beats, as well as an aggregator for producers and creatives. Beyond helping other producers with the business side of making music, Taylor and Internet Money host "tours", where producers can collaborate and work together.[4] Taylor believes that Internet Money is a way to help producers make money off of music using the same techniques he uses.[5] In 2018, Internet Money Records signed a record deal with Alamo Records and Interscope Records.[6] During a stint in mid-2019, Taz's relationship with Alamo and Interscope soured. By late summer, Taz had agreed to a buyout with Alamo and Interscope and signed a new record deal with TenThousand Projects and Virgin Music, giving him more control of who he could sign to the joint venture.[7]
As a producer collective, Internet Money has been responsible for multiple singles that have ascended to the Billboard Hot 100, and has earned the RIAA Platinum and Gold certificates as well.[8]