As of November 2023[update], TV One is available to approximately 43,000,000 pay television households in the United States; down from its 2016 peak of 60,000,000 households.[5] The channel is also an associate member of the Caribbean Cable & Telecommunications Association, Inc. (CCTA)[6]
History
Launch and early programming
Previous TV One logos
Used from launch in 2004 to August 2012
Used from August 2012 to February 2016
In January 2003, Radio One and Comcast announced an agreement to a joint venture to create a television network aimed at African Americans aged 25 to 54.[7] TV One would launch on January 19, 2004, on Martin Luther King, Jr. Day, and was positioned as an older-skewing competitor to BET.[8] At the time of its launch, the channel was in approximately 2.2 million homes in 16 markets.[8][9] Initially launched in 2.2 million households, TV One's coverage would increase to 42.2 million homes by the end of 2007.[8]
On July 7, 2008, the channel's president and CEO Johnathan Rodgers announced that TV One would provide extensive coverage of the Democratic National Convention that August.[10]
In 2011, TV One's original co-owner Comcast acquired NBCUniversal, effectively integrating TV One and the other Comcast Entertainment Group channels into NBCUniversal's portfolio. Radio One's ownership stake in TV One would then grow from 36.8% to 50.8%.[11]
Rebrand and programming shift
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In August 2012, TV One updated its on-air look and logo, as part of a plan to "tell stories about how African-American life unfolds and to distinguish it from a growing number of competitors."[12] By this point, TV One had reached 57.4 million homes.
On July 9, 2013, TV One announced that it would debut its first live one-hour, weekday morning news program that would be hosted by commentator Roland S. Martin.[13] The program, NewsOne Now, premiered on November 4, 2013.[14]
In December 2014, Brad Siegel was hired as president of TV One. Siegel was formerly president of Turner Entertainment Networks, and vice chairman of Up TV, which he co-founded in 2004.[15][16]
In March 2015, Radio One announced a deal to buy out Comcast's 47.9% share of TV One for $550 million.[17]
In February 2016, TV One updated their logo again, along with a new slogan: "Represent."[citation needed]
As of 2024, TV One's current original programming includes true crime shows (such as Fatal Attraction and ATL Homicide), documentaries (including Unsung, the network's longest-running series), scripted films, and award show telecasts.[18] The network previously produced reality shows, talk shows, and sitcoms.
TV One's main programming consists of reruns of popular Black sitcoms from the 1970s through the 2000s.[19]
Cleo officially launched on January 19, 2019, after a week-long soft-launch period highlighting its programming offerings. At launch, ComcastXfinity and CharterSpectrum served as the network's main debut base.[20][21]
Cleo primarily airs original and acquired lifestyle programming. Original shows produced for the channel have included New Soul Kitchen, Lens of Culture, Cleo Speaks, and the Jazz and Jake Smollett-hosted Living by Design.[22][23] Like TV One, Cleo TV also carries syndicated sitcoms, dramas, and Black film telecasts.[24]
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