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Sweett

Sweett
TypeLimited liability company
IndustryTravel
Founded2014
FounderPaul Besnainou
Headquarters
Tel Aviv
,
Israel
Area served
Paris, Bruxelles, Barcelone, Lisbonne, Rome, Jerusalem, Tel Aviv, London, Madrid, Milan, Dublin, Sevilla
Key people
Paul Besnainou (CEO)[1]
ProductsLodging
Number of employees
180
Websitehttps://www.sweett.com

Sweett (formerly Sweet Inn) is a French-Israeli travel tech scale-up company founded in 2014. Active in Europe and in Israel, the company offers upscale vacation apartments with hotel services for tourists and business travelers.

As of 2019, Sweett has around 180 employees,[2] and the housing stock includes upwards of 800 apartments.[3]

Description

In 2014, Paul Besnainou decided to launch Sweet Inn as a new kind of hospitality brand, one which would rent, manage and sublease apartments combined with an experience "worthy of a 5-star hotel."[4][5][6][7]

Sweett designs and refurbishes its own apartments,[8] focusing on "the importance of the design, the central locations in the cities’ typical buildings...".[9][10] All apartments offer expensive concierge services.[11]

History

Sweett's first rental apartments were situated in Paris, Jerusalem and Tel-Aviv (2014), followed by Brussels, Barcelona, Lisbon and Rome in 2015. Madrid and Milan furthered the company's expansion in 2017, followed by London, Dublin, Seville in 2018. The company aims to expand to other leading European cities and Asia in 2019.[6][12]

Though initially aimed at tourists, Sweett has been attracting more and more business travelers too [13] and has created dedicated services aimed at them.[14][15]

Business model

Sweett operates in the short-term housing rental market, dominated by the peer-to-peer platforms, but has a different business model.[6]

Since its launch, the company has consistently grown 100% annually.[16]

References

  1. ^ Onefinestay CEO Departs to Lead Serviced Apartment Brand Sweet Inn, Skift. Novembre 15 2018
  2. ^ (in French) Le Airbnb du luxe, Sweet Inn, lève 20 millions d'euros, Les Échos. May 30, 2017
  3. ^ (in French)Sweet Inn : Le confort d'un appartement avec le prestige d'un hôtel, Elle. December 12, 2018
  4. ^ (in Italian) Sweet Inn sbarca in Italia, 24 Ore. Juin 2, 2016
  5. ^ (in Italian) Questa casa è un albergo, La Stampa. October 13, 2016
  6. ^ a b c (in French) Sweet Inn, la jeune pousse qui casse les codes, Les échos. July 15, 2017
  7. ^ (in French) Tourisme: Sweet Inn, la start-up qui veut chatouiller le géant Airbnb, Challenges. Juin 7, 2017
  8. ^ (in French) Ce nouveau concurrent d’Airbnb revendique des locations 100% légales, Le Figaro. December 29, 2015
  9. ^ (in French) Location d'appartements: Sweet'Inn veut étendre son offre en 2016, La Presse. December 15, 2015
  10. ^ How To Travel In Style Without Breaking The Bank, GQ. July 4, 2017
  11. ^ (in French) Sweet inn: locations avec conciergerie !, Marie France. May 18, 2016
  12. ^ "Transforming Aparthotel Concept: Technology Turbulence Interview with Sweett CEO Paul Besnainou", "Kantox." December 14, 2017
  13. ^ (in French) Sweett, le nouveau concept décrit par Paul Besnainou Archived 2017-08-24 at the Wayback Machine, Hospitality ON. December 15, 2012
  14. ^ (in French)L’Expérience Sweet Inn : Un concept innovant pour les voyageurs d’affaires, Voyages d'affaires. September 19, 2016
  15. ^ (in French) Le ni-ni trendy de Sweet Inn, Voyages d'affaires. December 28, 2015
  16. ^ Who Benefits From The Fierce Airbnb, Booking.com Rivalry?, Forbes, April 12, 2018

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