Svetislav Cvijanović (Županja, Slavonia, Austria-Hungary, 1877 - Belgrade, Serbia, Yugoslavia, 1961) was one of Belgrade's most prominent Serbian booksellers and publishers,[1] and a great patron of writers of the first half of the 20th century.[2] Publishers Svetislav B. Cvijanović, Gaetz Kohn (Geca Kon) and Gavrilo Dimitrijević were the three largest booksellers and publishers in Belgrade during that period.[3]