Sunset Alliance Records is an independent record label based in Mesa, Arizona. It is owned and operated by David Jensen.
History
After the release of a couple LPs featuring local rock bands, original owner and founder Steve Lefever had plans to let the label die.[1] Then, in 2000, he approached the then-frontman of Before Braille, Dave Jensen,[2] who had been working for two years to create a compilation album for the benefit of a local Phoenix art house and music venue, Modified Arts, and invited him to join in the management of Sunset Alliance and release that compilation on the label.[3][1] While Dave Jensen's original plans had been to release that record on his own start-up label, Aireshire Drive, he jumped at the opportunity.[3][1] In 2001, Dave Jensen took full ownership of the label and has managed it since.[1][4]
After a decade of operations, Sunset Alliance remains a small enterprise that focuses on local artists.[5] However, this has not kept the little label from attaining some significant national (and even international) success. During those first ten years, Sunset Alliance put out 46 releases, had three bands appear in the popular Emo Diaries series on Deep Elm Records,[6][7][8] found its bands charting on the CMJ 200,[9] sent its bands across the U.S. on concert and music festival tours, watched as some of its artists received international praise[10] and released their records in foreign markets, and has even applauded as one of its groups moved on to a major label.[11]
Today, Sunset Alliance remains an active record label cooperating with different artists globally and focusing mainly on indie and alternative music. Although the majority of the latest releases are digital, the label keeps selling physical records and merch as well through their online shop.
Bands
This list is compiled from information found on the Sunset Alliance website,[14][15] as well as through the label's discography.
Released with This Argonaut Records for the benefit of Modified Arts.[17] Bands featured on the compilation: Seven Storey, Fivespeed, Sea of Cortez, Harcuvar, Go Big Casino (Jim Adkins/Jimmy Eat World), Pinewood Derby, Redfield, Before Braille, Sextet, Pollen, ...And Guppies Eat Their Young, Scott Tennent, Reubens Accomplice, Fightshy, Death of Marat, Chula, Half Visconte.
Originally, this release was listed as number ALLY020 in the Sunset Alliance catalog.[18][19][20] However, for reasons that are not entirely clear, Tickertape Parade was "excommunicated" from the Sunset Alliance line-up and its catalog number was replaced by two other releases. The official Sunset Alliance website lacks any information concerning this recording or the band.
ALLY020A
Self-titled
The Retaliation for What They Have Done to Us
The Retaliation for What They Have Done to Us was a "secret" project started by members of Before Braille while they were still under contract with Aezra Records.[21] They released this recording during that time, and it was later incorporated into the Sunset Alliance catalog.
The Rumor was originally released on Aezra Records.[22] Years later, Sunset Alliance purchased the rights to the album and thereafter has included it among its catalog of releases.
This release was made for the benefit of local artists.[23][24] It features: Before Braille, The Ruby Lee, The Go Reflex, Black Feet, Awake & Alert, Rajiv Patel, Sweet Bleeders, Not Quite Bernadette, and Wonderful Wednesday.
The Japanese re-release of original Self-titled LP with Friend of Mine Records. This release carries two extra tracks: Jazz Odyssey and Cotton Carolinae.[26]
ALLY030
Drugs Made My Favorite Bands, Drugs Ruined My Favorite People
This album's full name is: Spring Cleaning...Cut, Clean, Scab, Scar, Rewind, Remind, Repeat. This record is essentially a compilation of B-sides and rareties, but it also contains some original Before Braille songs.
A Bandcamp exclusive album released as a free download that contained remixed tracks from Captain Baby's debut, Sugar Ox. The artists contributing tracks were: D. Konopka (of OK Go), La Guerre, Grassfight, Octajohn, Hot Wheels, Reptoid, and Shunno).
Digital release containing original and alternative versions of the single.[29]
ALLY066
Black Serenade
Loyal Wife
Digital release containing original and alternative versions of the single.[30]
ALLY067
Hold Up
Loyal Wife
Digital release containing original and alternative versions of the single.[31]
ALLY068
Get Right (Instrumentals)
Loyal Wife
ALLY069
Get Right (Bandaged)
Loyal Wife
ALLY070
Get Right
Loyal Wife
Full record released as monthly singles. The release of the LP itself is expected in 2024 and it may have a short run of vinyl and CDs in limited quantity.[32]
ALLY071
Mormon Wheels (Pioneer Edit)
Loyal Wife
Digital only release.
ALLY072
I & II
Umbrella
A retrospective LP of one of the key members of the indie-rock scene circa 1995-2005.[33]
ALLY073
The Bone Stopped The Bullet
Art For Starters
Digital release of the single from the Mark So Made LP.[34]
ALLY074
A Great Battle
Milo Jensen
The debut of single a 7-year-old composer and David Jensen's son Milo.[35]
ALLY075
No Tree Can Grow To Heaven Unless Its Roots Reach Down To Hell
Icarus Phoenix
The release is available both digitally and physically as a high-bias cassette tape.[36]
ALLY076
Knowhere (acoustic version)
Loyal Wife
Digital only release.
ALLY077
Megatron (Freestyle)
J-Willz
Digital only release.
ALLY078
Geek Hacker
Beninem
Digital only release.
ALLY079
The Truth
Homeless Radio
The debut work from the Ukrainian indie-rock band. Digital only release. [37]
ALLY080
Dine Out
Beninem
Digital only release.
ALLY081
Autistic Flow
Beninem
11-track LP available both digitally and physically as a CD.[38]
ALLY082
Mine (Original Intent)
Retaliation
Digital only release.
ALLY083
Just Ask Johnny
Beninem
Digital only release.
ALLY084
A Great Battle (8-bit remix)
Milo Memes
Digital only release. A remix of the original battle soundtrack released back in the day. [35]
ALLY085
Brightest Days
Nochip
Digital only release.
ALLY086
More Milk
Loyal Wife
Digital only release.
ALLY087
Young Benny (Tribute to Benjamin Layne Shill)
J-Willz
Digital only release.
ALLY088
24 Minus 18
Before Braille
Digital only release. A remastered version of the song from Before Braille's debut LP.[39]
ALLY089
Dysfunction/Victimization
Icarus Phoenix
Exclusive 'New Year' single available digitally. [40]
ALLY090
About You
Homeless Radio
Digital only release. Was released at the beginning of the Russian invasion of Ukraine. The contact with the band was lost for several months due to the tragic happenings in Ukraine, including Izyum. [41]
ALLY091
Lovers
Spencer L'Roy
Debut work of Spencer L'Roy. Digital only release. [42]
ALLY092
Spanish Dagger
Before Braille
Digital only release. A remastered version of the song from Before Braille's debut LP.[43]
ALLY093
Abra Cadaver
Before Braille
Digital only release. A remastered version of the song from Before Braille's debut LP.[44]
The remastered version of the Before Braille debut LP The Rumor, is available both digitally and physically as a vinyl. [46]
ALLY101
The Rumor (Instrumentals)
Before Braille
ALLY102
Covers
Before Braille (V/A)
ALLY103
Before Braille Covers
(V/A) Before Braille
A compilation covering Before Braille songs - primarily from the album The Rumor. The compilation consists predominantly of the Sunset Alliance roster artists.[47]