The service was launched in June 2017. Within four days of its launch, the app had obtained 1.1 million downloads.[2] By November it was about seven million.[3] By August 2019, Sun TV Network had planned to invest ₹150 crore in the platform over 18 months.[4][5] By February 2020, the platform's subscriber base grew to about 15 million users and started making a profit.[5] By the end of 2019, its subscriber base grew to 20 million.[6]
Content
At the time of launch the platform had over 4000 movies, allowed live streaming of over 40 television channels and catch-up TV in four languages.[7][2] Content available apart from TV and movies are news, comedy clips, originals and music.[8] As of February 2020, it had more than 410 shows and more than 4100 movies.[9]
There are three subscription plans offered for its users on monthly, quarterly and annual basis.[10][11]