Sugarwish
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Type of site | Online gifting platform |
|---|---|
| Available in | English |
| Headquarters | Denver, Colorado |
| Owner | Sugarwish, LLC |
| Created by | Elisabeth Vezzani Leslie Lyon |
| URL | sugarwish |
| Commercial | Yes |
| Registration | Required |
| Launched | 2012 |
| Current status | Active |
Sugarwish is an online gifting platform that allows receivers to customize their gift.
History
Sugarwish was founded in 2012 in Denver, Colorado[1] by Elisabeth Vezzani and Leslie Lyon to make gifting more personalized for recipients, initially focused on candies.[2][3] A beta version of the website was launched in late 2012 and two months later it was featured on the Today Show, which increased its user base.[4]
In 2015, Sugarwish joined MergeLane, a Boulder-based startup accelerator for women-founded companies, which led it to focus on corporate gifting.[4][5] In 2017, it added Popcorn and cookies as a gift option.[6]
In 2020, during COVID-19, Sugarwish began an initiative to allow the donation of a gift to Make-A-Wish America, and in 2021 it began a formal partnership with the Sugarwish platform.[2][7][8]
In 2021, Sugarwish acquired Vinebox, a San Francisco-based wine platform, and began selling customizable wine gifts.[9] In 2022, Sugarwish expanded its operations and opened a twenty-thousand-square-foot warehouse in Englewood, Colorado to handle the gift operations.[2][6] Later that year, it developed WishLinks which allows businesses to send customized links of their gifts.[10]
Platform
Sugarwish operates an online gifting platform that allows senders to send a gift by text, email, or other messaging services.[11] Senders can specify a gift size, eCard design, and gift category. After receiving their eCard, recipients can select from specific categories such as candy, cookies, snacks, brownies, popcorn, coffees and tea samplers, candles, spa gifts, and bottled wines and cocktails.[12][13][14]
References
- ^ "Candy Biz: Sugarwish". 5280. February 14, 2014.
- ^ a b c Sanders, Brian (February 16, 2023). "Colorado gifting company Sugarwish expands due to high demand". KMGH-TV.
- ^ Hendee, Caitlin (22 July 2016). "How a women-led Denver startup quickly found sweet success". Denver Business Journal. American City Business Journals.
- ^ a b "How this Colorado startup is making it easier — and sweeter — to say thank you". Built In.
- ^ "Heck yeah, we're from Denver: Sugarwish". Denver Post. August 17, 2015.
- ^ a b Wentling, Nikki (October 4, 2022). "Corporate gifting company Sugarwish is expanding beyond candy after pandemic growth". American City Business Journals.
- ^ Hoffman, Claire (January 22, 2024). "Industry Innovators 2024: Elisabeth Vezzani".
- ^ Eichenberg, Sandra (October 14, 2021). "Wish Wednesday: Sugarwish teams up with Make-A-Wish to deliver even more joy". KLBK-TV.
- ^ Wentling, Nikki (October 4, 2022). "Denver-based Sugarwish celebrates 10-year anniversary with new products and office space". Denver Business Journal. American City Business Journals.
- ^ Wentling, Nikki (October 4, 2022). "Corporate gifting company Sugarwish is expanding beyond candy after pandemic growth". American City Business Journals.
- ^ Bernard, Francisco (December 24, 2024). "We walk you through how to send a digital gift for the holidays". KCRA-TV.
- ^ Koetting, Madi (September 21, 2022). "We Tried Sugarwish—and It's the Personalized Care Package of Our Dreams". Taste of Home.
- ^ "Gallery: A look at Sugarwish products". Bizwomen. American City Business Journals.
- ^ "Sugarwish makes it easy to send customizable gifts". 9News. KUSA-TV.
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