Monnier offered advice and encouragement when Beach founded her bookstore in 1919 at 8 rue Dupuytren within close propinquous distance in the arrondissemont to Monnier's own.[7] In 1921 Shakespeare and Company was relocated in rue de l'Odéon and Joyce pounced with his sobriquet. During the 1920s, the shops owned by Beach and Monnier were located across from each other. Both bookstores became gathering places for French, British, and American writers. By sponsoring readings and encouraging informal conversations among authors and readers, the two women brought to bookselling a domesticity and hospitality that encouraged friendship as well as cultural exchange. Joyce used Shakespeare and Company as his office.[4]
Beach published James Joyce's Ulysses in 1922. The store and its literary inhabitants are mentioned in Hemingway's 1964 posthumously published memoir A Moveable Feast. It became a hub for British and American modernists. Their meeting place could not effectively continue during the German occupation of Paris, World War II.[6][2][3]